HYBE Labels’ affiliate Belift Lab, known for 4th generation boy group ENHYPEN, will decide on their new girl group through “R U Next?”
After forming ENHYPEN, a representative 4th generation boy group via the survival program “I-LAND”, HYBE Labels’ affiliate Belift Lab is set to form a new girl group, this time via JTBC’s survival program “R U Next?”
In addition, “R.U.N”, the theme song for “R U Next”, which is sung by singer and actress Suzy, is becoming a hot topic.
“R.U.N”, which is completed with Suzy’s pure vocals, is a pop song based on the drum and bass genre. It tells the story of girls who run at full speed towards happiness with their own determination, not just an ordinary dream in the world. With its intricate rhythm and dynamic drum beats, it conveys the pure passion and thrilling excitement of the girls, relentlessly pounding on the listener’s heart.
In particular, despite there being three weeks remaining until the first broadcast of “R U Next?”, the production team decided to take an unconventional approach by releasing the theme song’s audio and a music video-like brand film.
Only fragmentary information about the program has been revealed, but the video features the participants of the program making direct appearances, garnering explosive attention. The anticipation for the next girl group of HYBE Labels, following LE SSERAFIM and NewJeans, is naturally growing.
Attention is also being drawn to the production team of “R U Next?”. In particular, Producer Bang Si Hyuk and other world-renowned producers joined forces to increase musical perfection in “R.U.N”. HYBE’s Hiss noise, who has participated in various BTS songs, as well as Tommy Brown and Mr. Franks, who produced numerous hit songs such as Justin Bieber’s “Holy,” Ariana Grande’s “Thank U, Next” and “7 Rings”, are known to have participated in “R.U.N”.
“R U Next?”, which will air its first episode on the 30th, is gaining popularity fueled by Suzy’s support, and is taking a “R.U.N” towards a hopeful success. As soon as the news of Suzy’s participation in the theme song was announced, various online communities and social media platforms were flooded with related posts.
All in all, “R U Next?”, which emphasizes the healthy and lively charm of the participants that fall in line with the summer season, is drawing attention as it will form the upcoming girl group of Belift Lab.
Source: Daum
