NewJeans – New Muses of Hybe Entertainment (2024 updated)

NewJeans (뉴진스) is a newly debuted girl group under ADOR, a subsidiary of Hybe Entertainment – the “home” of the senior group BTS. The group is currently managed by the famous artistic director Min Hee Jin – the person behind the success of many famous Korean idols. NewJeans is quickly rising to be leading Gen 4 groups. After their debut, NewJeans quickly becomes the top gen4 group.

Biography of NewJeans

NewJeans (뉴진스) is a girl group under Hybe Entertainment. The group consists of 5 members: Minji (민지), Hanni (하니), Danielle (다니엘), Haerin (해린), and Hyein (혜인).

On July 22, 2022, Hybe unexpectedly released the MV for the title song “Attention” from the group’s debut album. What surprised and impressed the public was that instead of releasing teasers to promote, they released an MV with meticulous investment in content and form. This helped NewJeans gain a large fan base even before their official debut. Not stopping there, Hybe continued to release the MVs “Hybe Boy” (July 23, 2022) and “Hurt” (July 25, 2022) to promote the group. These are all 3 songs from the group’s debut album.

Meaning of the group name – NewJeans

Regarding the group name NewJeans, creative director Min Hee Jin shared: “Popular music is a cultural aspect that is very close to daily life, so it is like the clothes you wear every day. In particular, jeans are an item that everyone loves, regardless of gender or age. Taking the idea from jeans that still exist forever. “NewJeans” contains the aspiration and determination to become a new symbol of the times like the jeans you find every day and never get bored of wearing.

NewJeans Fandom

On October 29, 2022, on NewJeans’ Instagram page, a post suddenly appeared announcing the name of NewJeans’ fandom. From that official post, NewJeans’ fandom is named “Bunnies (버니즈)” – little bunnies. In Korean it is called 토끼 (Tokki) and the icon used by the members for Bunnies is .

Official SNS channels of NewJeans

• Youtube: NewJeans
• Instagram: newjeans_official
• Twitter: NewJeans_ADOR
• TikTok: @newjeans_official

In addition, the company also launched a new app dedicated to NewJeans called Phoning.

Summary of NewJeans’ Albums and MVs

• The 1st Mini Album: NEW JEANS (01.08.2022)
  • Title song: Cookie

• The 1st Single Album: OMG (02.01.2023)
  • Title song: OMG

Collaborating Brands

NewJeans is currently collaborating with the following brands:

Fashion:

• Levi’s: Global Brand Ambassador
• Chanel: Minji: Global Brand Ambassador
• Gucci: Hanni: Global Brand Ambassador
• Louis Vuitton: Hyein: Brand Ambassador
• Burberry: Danielle: Global Ambassador
• Dior: Haerin: Brand Ambassador
• YSL Beauty: Danielle: Global Brand Ambassador
• Armani Beauty: Hanni: Global Brand Ambassador

Others:

• McDonald’s Korea: Promotional Collaboration Campaign
• Samsung: Promotional Collaboration Campaign for Galaxy Z Flip5
• Hybe Insight: Museum Exhibiting NewJeans Memorabilia
• CocaCola: Global Ambassadors

Please note: This list may change over time, as NewJeans may collaborate with new brands in the future.

NewJeans’ Achievements

2022

• Next Leader Award – The Fact Music Awards
• Hot Rookie Award – The K-Billboard Awards
• Best New Artist – Melon Music Awards
• Top 10 Artist – Melon Music Awards
• (Daesang) Performance of the Year – Asia Artist Awards
• Rookie of the Year – Asia Artist Awards
• Top 20 Songs of The Year – Asian Pop Music Awards
• Digital Song Bonsang – Golden Disc Awards
• Rookie Artist of the Year – Golden Disc Awards

2023

• Asia Celebrity Award – Asia Artist Awards
• Best Choice Award – Asia Celebrity Award
• Fabulous Award – Asia Celebrity Award
• Hot Trend Award – Asia Celebrity Award
• Singer of the Year (Daesang) – Asia Celebrity Award
• Song of the Year (Daesang) – Asia Celebrity Award
• Top Global K-Pop Artist – Billboard Music Awards
• New Artist of the Year – Digital – Circle Chart Music Awards
• Listener’s Choice Award – The Fact Music Awards
• Artist of the Year (Bonsang) – The Fact Music Awards
• Digital Song Bonsang “Attention”
• Rookie Artist of the Year – Golden Disc Awards
• Rookie of the Year – Hanteo Music Awards
• Excellent Work Award (Songs of the Year) “Ditto” – Japan Record Awards
• Special Achievement Award – Japan Record Awards
• K Global Best Music Award – K Global Heart Dream Awards
• Best K-pop Album – Korean Music Awards
• Best K-pop Song “Attention” – Korean Music Awards
• Rookie of the Year – Korean Music Awards
• Artist of the Year – MAMA
• Best Dance Performance Female Group “Ditto” – MAMA
• Best Female Group – MAMA
• Song of the Year – MAMA
• Artist of the Year – Melon Music Awards
• Best Female Group – Melon Music Awards
• Millions Top 10 Artist – Melon Music Awards
• Song of the Year “Ditto” – Melon Music Awards
• Top 10 Artist – Melon Music Awards

Fun Facts about NewJeans:

• Meaningful Name: Their name “NewJeans” represents their aspiration to become a timeless symbol, like the ever-popular jeans that people love regardless of age or gender.
• Record Breakers: They hold the record for having the most PAK (Perfect All-kill) songs on the Melon Music Chart with their song “Ditto,” even surpassing their seniors, BTS.
• First Vietnamese Idol: Hanni, the Vietnamese-Australian member, is the first Vietnamese idol under HYBE Labels.
• Multi-lingual Member: Hanni speaks English, Korean, and Vietnamese fluently.
• Shy Bunnies: Despite their stage presence, they are known for their shy personalities, earning them the nickname “Super Shy” girl group.
• Bunny Love: Their official fandom name is “Bunnies” (Tokkis in Korean). Their adorable light stick even resembles a white bunny.
• Dedicated Leader: Minji, the leader, is known for her dedication to the group and always taking care of the younger members.
• Creative Maknae: Hyein, the youngest member, enjoys songwriting and drawing, showcasing her artistic side.
• Inspiring Others: They are quickly gaining recognition as role models for young girls, inspiring them to follow their dreams with confidence.
• App for Fans: HYBE launched a dedicated app called “Phoning” for fans to connect with NewJeans through exclusive content and interactive features.