NewJeans Minji Takes the Top Spot in Individual Girl Group Brand Reputation

phuonganhvu119September 17, 2023Last Updated: September 17, 2023

2 minutes read

Individual girl group brand reputation chart in September 2023 has been revealed

The Korea Corporate Reputation Research Institute conducted a big data analysis of individual brand reputations of girl group members for September 2023, using 98,276,176 pieces of brand big data extracted from 655 members of girl groups from August 17, 2023, to September 17, 2023. They analyzed brand reputation indices based on consumer behavior for girl group members, including participation index, media index, communication index, and community index. Compared to the 129,868,626 pieces of brand big data for girl group members in August, this data saw a decrease of 24.33%.

The brand reputation index is an indicator created through brand big data analysis, which reveals that consumers’ online habits have a significant impact on brand consumption. Through the analysis of individual brand reputations of girl group members, one can measure the positive and negative evaluations, media interest, and consumer interest and communication volume regarding their individual brands. The analysis of individual brand reputations of girl group members also included brand value assessment.

NewJeans Minji, who secured 1st place in the brand reputation index for individual girl group members in September 2023, had a brand reputation score of 4,773,341 with participation index 1,246,950, media index 1,119,068, communication index 1,252,543, and community index 1,154,780. Compared to August, this represents a 41.55% decrease in brand reputation score.

In 2nd place, BLACKPINK Jisoo’s brand reputation score for September 2023 is 4,385,506, with a participation index of 168,849, media index of 186,101, communication index of 1,316,996, and community index of 2,713,560. Compared to August, her brand reputation score decreased by 24.17%.

In 3rd place, NewJeans Hanni’s brand reputation score for September 2023 is 4,188,577, with a participation index of 1,194,820, media index of 1,071,554, communication index of 763,433, and community index of 1,158,770. Compared to August, her brand reputation score decreased by 44.45%.

In 4th place, NewJeans Haerin’s brand reputation score for September 2023 is 3,617,382, with a participation index of 939,383, media index of 849,109, communication index of 438,013, and community index of 1,390,878. Compared to August, her brand reputation score decreased by 43.65%.

In 5th place, TWICE Jihyo’s brand reputation score for September 2023 is 3,266,227, with a participation index of 735,554, media index of 739,328, communication index of 725,571, and community index of 1,065,773. Compared to August, her brand reputation score increased significantly by 180.06%.

Here is the list of the ranking of individual girl group members’ brand reputation in September 2023: