Hyein, a member of girl group NewJeans, has become a new ambassador for luxury brand Louis Vuitton.
On December 30th, French luxury brand Louis Vuitton announced that it had selected Hyein as a new ambassador. In particular, they wrote, “We will start a new journey with Hyein, who defines the style of NewJeans with her unique charm.”
The official Twitter account of NewJeans also confirmed the news and announced Hyein as Louis Vuitton’s new brand ambassador.
Meanwhile, rookie girl group NewJeans are gaining popularity not only in Korea but also around the world with their fresh and youthful energy.
In particular, NewJeans set a new first week sales record for a girl group’s debut album with their debut EP “New Jeans”. They also created a sensation by sweeping various charts, even owning the first Kpop group debut song to be charted on Spotify’s “Weekly Top Songs” in the US.
Meanwhile, Hyein, the youngest member of New Jeans, who was born in 2008 and is currently 14 years old, was a former kid model.