On August 22, Min Jiwoon released her first mini album Pink, Then Grey, featuring double title tracks “Scared of Love” and “Byebye.” Despite this being her re-debut under a major label, sales figures have raised eyebrows across the K-pop scene.
According to music chart data, only 67 physical albums have been sold in the first five days, with the majority recorded on release day—and some days tallying just two units sold.
Fans React with Confusion and Frustration
Given SM Entertainment’s global influence and reputation for producing major stars, netizens were quick to express shock and anger:
- “She’s technically an SM artist, how did this even happen?”
- “I’ve seen indie artists with better numbers.”
- “KRUCIALIZE has done nothing to promote her.”
Some speculated that Min Jiwoon’s age 25 years old might have played into the tepid reception in a youth-centric idol market, while others criticized SM for failing to promote both the artist and the sub-label adequately.
“It’s like they set her up to fail,” one user wrote, pointing to the lack of teasers, media exposure, and live appearances surrounding the release.
A Forgotten Artist?
Min Jiwoon originally debuted in 2018 as a soloist, gaining modest attention but little lasting momentum. Her re-debut under KRUCIALIZE, announced in May 2024 as SM’s R&B-focused sub-label, was seen as a chance for a fresh start.
However, fans have noted that aside from the digital single drop and basic streaming availability, there’s been almost no visibility for the project. The album’s production and aesthetic have been praised for sophisticated visuals and mature sound, but even that hasn’t been enough to offset the absence of marketing.
Bigger Questions for SM Entertainment
The incident has sparked broader discussion about artist neglect within large agencies, especially when a new division lacks clear support:
- “What’s the point of launching a label if you don’t support your only artist?”
- “She deserves better—at least a stage or interview.”
- “This could’ve been a success with real backing.”
As of now, it’s unclear whether SM or KRUCIALIZE plans to roll out additional promotions for Pink, Then Grey. But unless swift changes are made, Min Jiwoon’s re-debut risks becoming a case study in how poor promotion can overshadow talent—no matter the label behind it.
Sources: Koreaboo
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