Less than a year after becoming an ambassador, BLACKPINK’s Rosé set a sales record for Tiffany & Co. 

Rosé’s impact is no joke.

Recently, BLACKPINK’s Rosé was named in the 2021 financial report of LVMH – the group that owns Tiffany & Co. because of the impressive results she brought to this luxury jewelry brand in terms of sales. Specifically, in the past year, Tiffany & Co. saw a stable business performance, achieving many records in profit. Notably, the company’s wise decision to make Rosé the global ambassador and face of the Hardwear collection led to a doubling of sales. 

Rosé’s influence is unarguably outstanding. Every time she appeared in magazines or showed up at fashion events, she drew keen attention globally. That’s why she became the pick of two high-end brands, Tiffany & Co.  and Saint Laurent. 

Like other brands, Tiffany & Co. also sponsored their ambassador with fancy jewelry for performances, pictorials and constantly sent gifts and letters on important occasions. Rosé getting a special treatment from Tiffany & Co. comes as no surprise!