The recent announcement of LE SSERAFIM as the newest ambassadors for Louis Vuitton has caused a stir
On October 13th, it was announced that LE SSERAFIM had been selected by Louis Vuitton as the new House Ambassadors. According to Louis Vuitton, with their strong image, unique music, and popularity, LE SSERAFIM is a great match for the brand. This marks a significant achievement for the group as it’s the first time a K-pop girl group has been chosen as ambassadors for Louis Vuitton.
However, the decision to appoint the entire group as ambassadors has been faced with mixed reactions. Some netizens argue that Sakura, with her large fan base dating back to her time with IZ*ONE, is the only member with a long-standing association with the brand.
Fans were eagerly awaiting an official announcement of Sakura’s ambassadorship as part of her individual activities. But eventually, all the members are named ambassadors. This has left many fans divided.
In addition, official photos of LE SSERAFIM as Louis Vuitton ambassadors show Sakura not standing in the center and wearing less attention-grabbing outfits. Even in promotional videos for the brand, Sakura’s screen time is noticeably less than that of other members. The focus on Kazuha and Huh Yunjin has triggered a fight within LE SSERAFIM members’ individual fans.
Netizens left comments:
- “The person who directly secured the contract for the group shouldn’t be relegated to the background”
- “Only Sakura has had extensive involvement with the brand, but now the entire group is named ambassador.”
- “It’s quite apparent from the official photos that Sakura is almost fading into the background. This doesn’t make sense.”
- “By looking at the photos, you can easily tell who’s receiving preferential treatment.”
- “We were eagerly awaiting Sakura to be announced as LV ambassador, but unexpectedly, the entire group got it. What’s even more puzzling is that they dressed her in plain outfits and placed her on the edge of group photos.”
Source: K14
