LE SSERAFIM appears in large outdoor advertisement in the US ahead of “Coachella”

According to the agency Source Music on April 6th, a large outdoor advertisement announcing the news of LE SSERAFIM‘s appearance at Coachella was installed in Los Angeles, California on April 1st (hereafter local time). The advertisement, measuring 11m wide and 3.2m tall, features portraits of the five members and the phrase “LE SSERAFIM SATURDAYS COACHELLA”. It serves as an announcement that LE SSERAFIM will perform on the Coachella stage on Saturdays (April 13th and April 20th) over a two-week period.

This outdoor advertisement was installed along the road from Los Angeles to Palm Spring Market, which leads to the Indio Desert, where Coachella is held. Since its installation, local fans have been gathering at the site to take photos, showing a keen interest.

Coachella, which began in 1999, is one of the largest music festivals in the United States, attracting over 200,000 attendees annually. LE SSERAFIM became the Korean artist to perform solo at this festival in the shortest period of time since debut.

Furthermore, they demonstrated their elevated global status by becoming the second K-pop girl group after BLACKPINK to be included in the official lineup of Coachella. LE SSERAFIM, which achieved a “career high” with their third mini-album “EASY” activities, is expected to take a leap forward through Coachella.

Meanwhile, according to the latest chart released by Spotify, the world’s largest music streaming platform, for the week of March 29th to April 4th, LE SSERAFIM’s tracks “Smart” and “EASY” from their third mini-album ranked 119th and 173rd, respectively, on the “Weekly Top Songs Global” chart, getting on the chart for 6 consecutive weeks.