In a heartfelt post on her SNS on October 19, Kwon Mina revealed that her older sister is battling stage 3 breast cancer, and their father passed away from pancreatic cancer. Referring to the recent “Love Your W 2025” charity event held by W Korea, she criticized the party-like atmosphere of the event, saying it lacked genuine empathy.
“If they had truly cared for breast cancer patients and their families, such a drinking party would never have been held,” she wrote. “Just watching it made me uncomfortable and pained.”
Photos from the October 15 event at the Four Seasons Hotel in Seoul sparked backlash as many celebrities were seen drinking and partying. Adding fuel to the fire, singer Jay Park performed his song “Mommae,” which contains explicit lyrics about the female body — a move many found inappropriate given the event’s theme.
W Korea initially stayed silent but eventually issued an apology, admitting the event’s execution didn’t align with its mission to promote breast cancer awareness. They acknowledged failing to consider the emotional sensitivity of patients and families, promising to reflect and do better in future campaigns.
“We deeply apologize for the discomfort and hurt caused to breast cancer patients and their families,” the statement read.
Kwon Mina’s candid remarks have resonated with many online, sparking further conversations about how organizations should approach charity events with more sensitivity and authenticity.
Full Statement by Kwon Mina
My father passed away from pancreatic cancer, and my older sister has been living in fear for years due to breast cancer.
It was discovered at stage 3, so they had to remove a large portion, and during chemotherapy, all her hair fell out. She also gained weight due to the side effects, and the treatment costs were enormous.
Pancreatic cancer is extremely difficult to treat unless a miracle occurs, but on the other hand, there seem to be people who think breast cancer is very easily treatable if caught early… Even though I didn’t go through it myself, just watching it from the side was so painful, heartbreaking, and sad.
If they had truly cared for breast cancer patients, thought about them, and even considered the hearts of their families, such a drinking party would never have taken place. I do believe that making a good donation—regardless of the amount—is something admirable in itself. But when the title is “breast cancer,” and it’s paired with glamorous, stylish, and joyful photos… well, it brought up a lot of thoughts. Honestly, the moment I saw it, I felt uncomfortable and distressed.
Who am I to dare say anything, but please understand this: cancer patients and their families can be deeply hurt by even the smallest things. Please, do take that into account.
Sources: W Korea,Instagram
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