On October 16, W Korea posted a video on its official Instagram account showing Jay Park performing at the “Love Your W 2025” charity event, held a day earlier at a Seoul hotel. The magazine praised his energy despite performing with an injured leg, inviting fans to watch the full high-definition version later on YouTube. However, the post was deleted within just 20 minutes, following a wave of backlash over the song choice.
The controversy stemmed from the lyrics of “MOMMAE,” a 2015 track that explicitly sexualizes the female body. Lines such as “I don’t know what our relationship is, but I want to be introduced to the twin sisters hanging on your chest” were deemed inappropriate for a breast cancer awareness campaign, which aims to promote health, empathy, and empowerment among women. The song is labeled 18+ on streaming platforms due to its adult content.
Critics slammed not only Jay Park for his song selection but also the event organizers for approving such a performance at a charity event focused on women’s health. Many accused the campaign of turning into a glamorous social gathering for celebrities rather than genuinely supporting breast cancer awareness.
After that, he has responded to the backlash through his Instagram stories.
“After the official breast cancer campaign event, I understood the party and performance were for those who had gathered for a good cause and good intentions, taking time out of their busy schedules, so I just performed as usual.
If any cancer patients felt offended or uncomfortable after seeing my performance, I apologize. I wish you good health. Hwaiting! I performed with a good heart without pay, despite my injury. Please don’t exploit that good intention.”
Comments from medical workers and netizens flooded social media:
- “As someone who works in healthcare, I can’t understand how drinking, luxury fashion, and a performance of ‘MOMMAE’ help raise breast cancer awareness.”
- “Isn’t alcohol one of the biggest risk factors for breast cancer? This is beyond tone-deaf.”
- “They’ve turned a serious cause into an influencer party.”
On the other hand, Jay Park is not the only one who got criticized. W Korea is also facing fierce backlash after its 20th “Love Your W” breast cancer awareness event turned into what many described as a celebrity fashion party. Netizens and cancer patients criticized the event for lacking sincerity — stars didn’t wear pink ribbons, performed inappropriate songs like “MOMMAE” and “Queencard,” and focused more on luxury fashion and partying than on awareness. Over 20 years, the campaign has raised only 1.1 billion KRW, leading many to accuse W Korea of exploiting breast cancer for publicity rather than genuinely supporting patients.
Sources: nate
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