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Kpop male group brand value rankings in 2021 January: Will BTS, NCT or SEVENTEEN start the new year most perfectly?

Let’s take a look at how the first Kpop male group brand value chart of the year 2021 has changed.

Today (January 9), the Korean Business Research Institute announced the results of the first 2021 brand value ranking for Kpop boy groups this month.  In January 2021, Kpop fans witnessed an interesting race from the top 4.  Although it is new year, the scores of each group have also increased and decreased significantly.  Let’s see which groups have the perfect start to the new year!

Top 5 brand value rankings

During the period from December 9, 2020 to January 9, 2021, experts from the Korean Business Research Institute collected and analyzed data from currently active Kpop boy groups.  All of these pieces of data are analyzed by experts at the Korean Business Research Institute based on a variety of criteria, such as the consumer participation, media coverage, interaction, and community indexes.

Top 5 Kpop male group brand value rankings in January 2021

No. 1: BTS

BTS topped the list for the 31st consecutive month. This January 2021, the Big Hit group recorded a score of 18,656,046.  Although this score has decreased by about 21.15% from the previous month, it is still enough to help BTS surpass the rest of the competition in the brand value battle.

Top 5 brand value rankings

High-ranking phrases in the group’s keyword analysis included “Billboard,” “Dynamite,” and “Map of the Soul,” while their highest-ranking related terms included “record,” “dominate,” and “chosen.” BTS’s positivity-negativity analysis also revealed a score of 80.45 percent positive reactions.

No. 2: NCT

The runner-up position belongs to NCT with the brand index score of 5,115,736 points.  Although the group’s ranking has not changed, compared to August, the brand index score of NCT has decreased by about 4.22%.

Top 5 brand value rankings

No. 3: SEVENTEEN

SEVENTEEN is ranked third with a brand index score of 4,613,058 points.  This position of the group was not different from the previous month, but SEVENTEEN’s score increased by about 28.06%.

Top 5 brand value rankings

No. 4: EXO

Being at No. 4 is still EXO. The group continues to assert its stability in the brand value chart.  This month, EXO reached 2,447,404 points, a decrease of about 22.72% compared to the previous month’s chart.

Top 5 brand value rankings

No. 5: THE BOYZ

The last group to enter the top 5 is THE BOYZ with a score of 1,856,697.  Compared to the previous month ( No. 8), the group’s score has increased by about 12.92% to help the group reach the top 5 this month.

Thus, except for the 5th, on the top 4 ranking of the first male group brand value chart of 2021, the ranking results are not different from the December 2020 chart.  Here are the results of the top 50 Kpop male idol groups with the highest brand value in January 2021.

Top 5 brand value rankings

1. BTS

2. NCT

3. SEVENTEEN

4. EXO

5. The Boyz

6. GOT7

7. SHINee

8. Super Junior

9. MONSTA X

10. NU’EST

11. TXT

12. Stray Kids

13. TREASURE

14. ASTRO

15. ATEEZ

16. INFINITE

17. CRAVITY

18. BIGBANG

19. ONF

20. VIXX

21. Block B

22. Golden Child

23. WINNER

24. BTOB

25. TVXQ!

26. TOO

27. VICTON

28. PENTAGON

29. AB6IX

30. SF9

31. 2PM

32. VERIVERY

33. TREI

34. Romeo

35. B1A4

36. HIGHLIGHT

37. ONEUS

38. Sechskies

39. CIX

40. TEEN TOP

41. B.A.P

42. Shinhwa

43. My Name

44. Dongkiz

45. JYJ

46. Hot Shot

47. 2AM

48. F.T.Island

49. MCND

50. New Kidd

Sources: tinnhac

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