Physical sales is one of the most crucial elements for a Kpop group to survive, and in some cases, one member of the group is so popular, they basically carry this figure.
While all members of Kpop groups contribute to their popularity and successes, some stand out more than others, and attract a lot of fans. In fact, for several cases, a single member of Kpop groups can have such a huge fandom, they generate most of the album sales.
Recently, Chinese fanbases of aespa members reported their pre-order numbers for the group’s upcoming album “Girls”. According to their reveals, the numbers of copies purchased by fanbases of Karina, Ningning, Winter, and Giselle respectively are 201 thousand, 140 thousand, 134 thousand, and around 11 thousand.
As can be seen, Karina’s bar (Chinese fanbase), bought more albums than all the others, even higher than that for Ningning, who’s from China. As a result, many people have been saying that Karina basically “carries the group”.
The same case also happened for IVE and Jang Wonyoung during their promotion for the new single “Love Dive”. Apparently, Wonyoung’s fanbase in China purchased 98 thousands copies of IVE album, which is around one-fifth of “Love Dive”s total sales. In addition, Wonyoung’s fanbase also seems to be growing even further, promising higher sales in the future.
When LE SSERAFIM debuted with their title “FEARLESS” , Sakura’s Chinese fanbase pre-ordered over 65 thousand copies – a huge number for a rookie group. Still, it is pretty reasonable in the case of Sakura, who previously gained a lot of attention as a member of IZ*ONE and as a competitor in the famous survival show “Produce 48”.
While all BLACKPINK members have established their careers, Lisa seems to generate the most sales for the group. In particular, her Chinese fanbase purchased over 133,000 copies of BLACKPINK’s “The Album”, proving an extremely strong buying power.
Chinese fans in general seem to have astounding buying power. Therefore, a Kpop idol can “carry their group’s sales” if they attain popularity in China.