Kang Min-kyung, Gong Hyo-jin, Somi: Celebrities Who Sell High-priced Products Because They “Participated In Making Them”
Celebrities become businessmen to find financial stability and opportunities to expand their capabilities in various fields.
There have been more than a few times when celebrities have caused public outrage by selling products with higher-than-average price.
Earlier, Davichi’s Kang Min-kyung sold a crunchy at 59,000 won on her online shopping mall Àvie muah. Kang Min-kyung claimed she collaborated with a silk brand and explained, “It is made of 100% silk and uses a very large amount of fabric, about 21 cm wide, and requires a tricky process due to its high-quality silk characteristics.” However, the criticism of the unreasonable price did not fade.
Gong Hyo-jin sold a mobile phone case product made through an upcycling project at 89,000 won. Her intention was good, but most people said they couldn’t understand why the too expensive price.
Recently, singer Jeon So-mi launched her own beauty brand GLYF with its first product, a highlighter priced 43,000 won. As the highlighter of other Korean brands was 23,000 won to 30,000 won, the singer was criticized. In addition, when it started selling, the brand’s official website announced, “Cancellation due to simple change of mind or mistake of order is not possible due to the nature of pre-order,” causing another wave of criticism. In response, Bubble Korea, the company that operates GLYF, explained, “The information notification is wrong. We sincerely apologize for the inconvenience caused by misinformation delivery to customers.”
Apparently aware of the controversy, Jeon appeared on the channel of LeoJ, a beauty YouTuber, and explained that she participated in the making process of the product, “I paid attention to the color by checking the number of grams of the small pearl. I also checked its durability.”
Whenever faced with such negative reactions, celebrities who have become “CEOs” often say that they participated in the project, studied and researched the product. Many people It believe that it could not justify the high price of their products.
