The Korea Corporate Reputation Research Institute has released its October 2025 Movie Actor Brand Reputation Rankings, revealing that Jo Woo-jin has clinched the top spot, followed by Lee Byung-hun in second and Kim Young-kwang in third place.
From September 9 to October 9, 2025, the institute analyzed 151,613,446 pieces of brand big data related to 100 popular Korean movie actors. The results were based on factors such as participation, media exposure, communication, and community value. Compared to last month’s data of 159,006,696 items, this month’s total decreased by 4.65%.
According to the analysis: Jo Woo-jin scored a brand reputation index of 4,262,486, with a participation index of 575,610, media index of 1,061,953, communication index of 1,341,885, and community index of 1,283,038.
Lee Byung-hun followed closely with 4,128,612, while Kim Young-kwang came third with 3,898,430. Song Joong-ki and Han Suk-kyu rounded out the top five.
The top 10 actors for October 2025 are:
- Jo Woo-jin
- Lee Byung-hun
- Kim Young-kwang
- Song Joong-ki
- Han Suk-kyu
- Song Seung-heon
- Kim Da-mi
- Jo Jung-suk
- Kang Dong-won
- Son Ye-jin
“Jo Woo-jin’s brand showed strong performance in link analysis, with keywords such as ‘great chemistry,’ ‘natural,’ and ‘melancholic’ ranking high. In keyword analysis, ‘boss,’ ‘mantis,’ and ‘charisma’ stood out, and his positive response rate reached an impressive 91.28%,“ said Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute.
He further explained that overall brand consumption, issue volume, and communication rates all saw a slight decline compared to September, indicating a general dip in audience engagement across the Korean film industry.
This month’s brand reputation study included top stars such as Jo Woo-jin, Lee Byung-hun, Kim Young-kwang, Song Joong-ki, Han Suk-kyu, Song Seung-heon, Kim Da-mi, Jo Jung-suk, Kang Dong-won, Son Ye-jin, Ma Dong-seok, Go Yoon-jung, Park Bo-young, Lee Jung-jae, Kim Woo-bin, Hyun Bin, Han Ji-min, Gong Yoo, and many more.
Jo Woo-jin’s rise to the top marks a significant recognition of his growing influence in Korean cinema. Known for his versatile performances in films like “The Book of Fish,” “The Drug King,” and “Escape from Mogadishu,” Jo Woo-jin’s reputation continues to strengthen both critically and commercially.
Meanwhile, veteran actor Lee Byung-hun, who recently starred in “Concrete Utopia,” remains a consistent powerhouse in brand influence, while Kim Young-kwang has shown notable upward momentum, likely boosted by his diverse film and drama projects.
As the year approaches its final quarter, fans and analysts alike are watching closely to see whether Jo Woo-jin can maintain his lead in the November rankings — or if Lee Byung-hun will reclaim the No.1 position.
Sources: Kyunghyang Shinmun,Korea Corporate Reputation Research Institute
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