The latest achievement of Jisoo continues to make fans feel so proud.
Lefty, a platform that identifies the most outstanding trends throughout the Fashion Weeks, recently announced the results of its analysis on the recent 2022 AW Fashion Week. Lefty took insight and analyzed based on displayed numbers, engagement levels, and media values of celebrities and brands participating in the Fashion Week. Unexpectedly, Dior’s ambassador Jisoo surpassed Jennie, Rosé and many prominent stars, such as Kim Kardashian, Jung Ho-yeon, etc., to rank No.1 in the list of highest EMV-grossing talents.
In particular, Lefty revealed that Jisoo brought about 6,59 million USD in EMV (Earned Media Value) for Dior at the most recent Paris Fashion Week.
Dior also became the highest-ranking brand by EMV in this season’s Fashion Week by earning approximately 12.5 million USD. As a result, BLACKPINK Jisoo’s contribution to Dior’s EMV figure this season was up to 52%.
Meanwhile, Jennie ranked No.3 by earning 4,49 million USD in EMV for Chanel. In the case of Rosé, the female idol was still listed at No.5 by contributing 1,93 million USD to Saint Laurent’s profit despite not being able to attend the show this time due to the fact that she was infected with Covid-19.
With a large fan base and strong influence, Jisoo is cementing her status as a top fashion star. Every event that she attends garners great attention. Jisoo became the inspiration for Dior to create the Fall Winter 2021 collection, and was the reason why the Dior Addict lipstick collection sold out in a record amount of time. She has also started various trends with many of her outfits and accessories.
