On January 28, Jang Wonyoung’s agency Starship Entertainment stated, “‘FOREVER:CHERRY’ is a brand collaboration project and not Jang Wonyoung’s individual business.” The agency explained that the recent trademark application, which prominently reflects the artist’s identity and image, was filed under her name to prevent unrestrained commercial use and brand misuse by third parties after the project ends, in agreement with the brand partner.
Starship added that the trademark’s broad filing scope is intentional, designed as a preemptive response to guard against misuse of the artist’s image across various product categories. The agency emphasized that the move prioritizes protecting Jang Wonyoung’s rights and preserving her unique artistic value.
On January 12, Jang Wonyoung tagged an unfamiliar account on her personal social media. The account contains no official information but is filled with playful visuals and a distinctive cherry logo, immediately drawing attention. One post in particular shows the initials of her name, “ㅈㅇㅇ,” transforming into a cherry-shaped symbol—fueling curiosity about its deeper meaning.
Fans were quick to notice similarities between the new account’s username and Jang Wonyoung’s official handle, leading many to believe it could be groundwork for a personal brand launch, a brand collaboration, or even preparations for solo activities. Online reactions ranged from “Is she starting her own business?” to “Please let this be a solo album.”
Adding fuel to the speculation, remarks made by Jang Wonyoung during a fan-signing event in Taipei on January 11 resurfaced online. When asked directly about the mysterious account, she responded, “It’s all about me,” before teasing fans further by saying, “Please wait and see what happens.”
When pressed for hints about the project, Jang Wonyoung offered a cryptic message: “That’s what makes a woman a woman.” Fans quickly recognized the phrase as a famous line from the anime “Detective Conan,” aligning with her well-known love for the series. This subtle reference has led to further theories that the project—nicknamed “FOREVER:CHERRY” by fans—may be related to beauty, fashion, or lifestyle branding.
Sources: TV Report, Daum
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