After Yoona ended her contract with innisfree, Jang Won Young is the new face to replace her.
On July 27th, Innisfree cosmetics posted a teaser video for the brand’s new representive. The caption wrote: “Who will be Innisfree’s new muse? With Jeju’s natural beauty and join in the mission to protect this planet?”. In the video, the model has long black hair and dancing to a vibrant tune with her back to the camera. When she turns around for the fans to see her face, It’s Jang Won Young.
One source from Innisfree said: “Won Young’s confident attitude and healthy energy fits the brand’s ‘natural beauty’ image, so we decided to choose her as the new ambassador.
The news of Jang Won Young becoming Innisfree’s new muse went viral on many Korea Forums. The keywords about the 17 years old idol also made headlines on Korean Twitter after Innisfree posted their new video on the brand representative face. Many stated that Jang Won Young has an advantage with her youthful, innocent image, adorable face and her age matches Innisfree’s main age demographic. This contract between IZONE former member and Innisfree guaranteed to bring more popular, trendy ad campains amongst the Korean youth. Choosing Jang Won Young was the right option seeing as she is one of Kpop new generation’s IT GIRL.
However, there are some comments saying that Jang Won Young will have difficulties reaching to the level of ‘The angelic muse’ like her predecessor Yoona. Yoona’s image has been associated with the brand Innisfree for a long time. In November of 2020, Yoona ended the contract as the representative face with the brand after 11 years. The SM Beauty is considered to be “the symbol of purity and innocence”, which is the look that Innisfree is aiming for.
Kpop fans wondered about Innisfree’s new face, but not a lot of people expected the brand to choose Jang Won Young as their new face. Jang Won Young is very young and has a feminine and adorable look, but she lacks Yoona’s innocent aura. The contract between Innisfree and Yoona was so suscessful that you can’t metion Innisfree’s products without metioning Yoona. A lot of people said that she is the brand’s irreplaceable face since she had filmed a lot of ‘legendary’ ad campains for Innisfree and has help spreading the brand’s name amongst the youth.
Some fans feel worried for Jang Won Young. When she sign this contract, she will often gets compare to Yoona, because her shadow is too big. On the other hand, there are also many comments hoping for Jang Won Young’s performance. This is also her first big solo contract after IZONE’s separation, promising a future of exciting solo activities.