K-Pop

IVE’s “Love Dive” selected by TIME Magazine as one of the “Best K-Pop Songs of 2022”

K-pop fans around the world are diving into the charm of girl group IVE.

IVE (An Yu Jin, Gaeul, Rei, Jang Won Young, Liz, Leeseo) drew attention as their second single’s title song Love Dive appeared in the “Best K-Pop Songs and Albums of 2022” list announced by the American magazine TIME on Dec 13th (local time).

TIME praised “Love Dive”, “Though Yu Jin opens the song with, ‘I am really curious about you’, it’s IVE that immediately piques our interest with ‘Love Dive’. A delicate ‘ooh’ from Leeseo enchants from the electropop track’s first moments, and ‘Love Dive’ only becomes more captivating as IVE’s rich voices glide over dreamy synths. The group sings about a mysterious attraction that welcomes exploration, and this track leaves the listener ready to plunge in for more of IVE’s charm.

This is the second time that “Love Dive” has received favorable reviews from TIME magazine. IVE was previously selected in both the “Best K-pop Songs” category and the “Best K-Pop Albums” category of the “Best K-pop Songs and Albums of 2022 So Far” list announced by TIME last June.

With this, IVE’s “Love Dive” received rave reviews twice in a row through TIME magazine, revealing its strong global influence. Earlier, when it was selected in the “Best K-pop Songs and Albums of 2022 So Far” in June, TIME magazine praised the dreamy and addictive musicality of “Love Dive”, “IVE debuted with the earworm ‘Eleven’ last year, and by dropping their latest single, the group confidently declares that it’s no one-hit wonder. As IVE welcomes all to dive into the feeling of love, you can’t help but be submerged in their decadent voices. The song is more riveting because of details like a beat of silence added to just before the second refrain, and rapper Rei’s spunky delivery of the line, ‘You into me, me into you.’

As if proving their musicality and influence with “Love Dive”, which TIME magazine paid attention to, IVE stood tall as a trending group by lifting a total of three grand prize trophies at various awards ceremonies at the end of this year. They won “Song of the Year” at the MMA 2022 (2022 Melon Music Awards), “Song of the Year” at the 2022 MAMA AWARDS and “Song of the Year” at the 2022 Asia Artist Awards IN JAPAN.

Like this, attention is being paid to what records IVE, which has been reborn as a popular group not only in Korea but also abroad, will continue to write in the future.

IVE plans to continue to work hard at the end of 2022. Jang Won Young will be the MC for the 2022 KBS Gayo Daechukje broadcast on KBS 2TV at 8:30 PM today (Dec 16th). An Yu Jin will be the MC for the 2022 SBS Gayo Daejeon held at Gocheok Sky Dome, Seoul on Dec 24th. On Dec 31st, IVE will appear on NHK’s “Kohaku Uta Gassen”, which is considered one of Japan’s best year-end music programs.

Source: Daum

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