Global sports brand PUMA recently selected girl group IVE as their new face for the Asia-Pacific (APAC) region.
On June e30th, PUMA announced that they have appointed IVE as their Asia & Pacific (APAC) ambassador. As a result, IVE will be representing PUMA in 15 countries in Asia and Oceania.
Along with this announcement, PUMA also released a photoshoot featuring IVE.
Meanwhile, IVE has emerged as a key player in the Kpop wave and is an icon of the MZ generation, which contributes to them being selected as PUMA’s APAC ambassador. From henceforth, the girl will engage in brand activities through various campaigns and events related to PUMA.
Regarding their decision, PUMA stated, “IVE receives great love throughout the APAC region as a the representative Kpop girl group. We are delighted to welcome IVE as our new APAC ambassador”, adding, “IVE will participate in various PUMA campaigns, and we ask for your continued interest in IVE’s unique style that complements PUMA’s distinct character.”
Starting with a Korea-exclusive campaign, which will be unveiled on July 17th, IVE will actively carry out their role as PUMA’s APAC ambassador.
Source: Naver
