IVE makes strong return with title song “I AM”

Following their pre-release song “Kitsch”, girl group IVE makes a grand return with the latest title song, “I AM”.

At 6PM (KST) on April 10th, IVE’s first full album, “I’ve IVE”, as well as the title song, “I AM”, was released.

“I AM”, which is IVE’s grand return after the pre-release single “Kitsch” as well as the group’s back-to-back hits “ELEVEN”, “Love Dive”, and “After LIKE”, has previously drawn a lot of attention. 


Now, upon its release, “I AM” certainly lived up to expectations with a strong melody, sound, and choreography. At the same time, the song continues the message of “Be confident on the path you are on to discover a version of you completely different from yesterday”. It also showcases IVE’s signature attractive vocals, combined with a bold and daring concept. 

The MV for “I AM” also exuded glamor and boldness, with each member flaunting their gorgeous, elegant, and expensive visuals. As a result, “I AM” is expected to continue IVE’s success streak since the girl group’s debut in December 2021. 

It is also known that all members of IVE have participated in the lyric writing for the “I’ve IVE”.

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