IVE Jang Wonyoung doesn’t receive good treatment as an ambassador of Miu Miu

Despite having a title with luxury fashion brand Miu Miu, IVE member Jang Wonyoung is not being treated properly. 

As one of the 4th generation’s representative Kpop idols, IVE member Jang Wonyoung never fails to draw attention. However, popular and impactful as she is, Wonyoung seems to be not receiving good treatment as an ambassador of luxury brand Miu Miu. 

Jang Won-young miumiu

In particular, Jang Wonyoung officially became the ambassador of Miu Miu in January 2022. However, after an entire year, the female idol never appears on any solo campaign, and was even missing from Miu Miu’s latest global campaign. Meanwhile, SNSD Yoona, who is also a Miu Miu ambassador, made an appearance on the global campaign, showing a stark difference in treatment. 


Ever since being titled a Miu Miu ambassador, Jang Wonyoung only appeared on the cover of W Korea’s digital magazine. Meanwhile, despite not having any title with Miu Miu, BLACKPINK Lisa became the cover girl of V Magazine while dressed wholly in Miu Miu items. 

Jang Wonyoung only appears on one digital magazine cover and inside pages
Meanwhile, Lisa wore Miu Miu on the cover of V Magazine 
On the cover of Elle, Yoona also wore items from Miu Miu

So far, the biggest Miu Miu event that Wonyoung attended after becoming an ambassador is the brand’s show of the 2022 Paris Fashion Week. However, it’s a normal thing for Miu Miu’s ambassadors to be invited to such an event. Yoona was also present. 

Wonyoung often appeared in small events of Miu Miu such as store pop-ups or shared posts sponsored by the brand on Instagram. Idols who are not Miu Miu ambassadors like (G)-IDLE’s Minnie, Sunmi or Kim Se Jeong also did the same.

Source: yan. 

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