Ahn Yu Jin, a member of girl group IVE, has been chosen as the new model for an alcohol brand.
On April 7th, Lotte Chilsung Beverage announced their new TV CF for alcoholic beverage “Soonhari Lemon Jin”, which features IVE member Ahn Yu Jin.
Ahn Yu Jin’s first Lemon Jin commercial consists of a TV CF emphasizing the refreshing taste of lemon and a digital advertisement with the concept of never-ending freshness.
In the released CF, Ahn Yu Jin wears a pure white dress and sits on a lemon above the vast ocean with a pink sunset sky in the background, capturing attention with her refreshing expression.
Holding a bright yellow lemon in her hand, Ahn Yu Jin exudes a fresh and vibrant “juiciness” similar to a lemon, eliciting explosive reactions with her captivating gaze and refreshing smile.
Being an alcohol model is considered a popularity barometer for top stars, and Ahn Yu Jin certainly proves herself with activities in various fields, including singing, entertainment, and MC roles.
Regarding their decision to choose Ahn Yu Jin as their new advertising model, Lotte Chilsung Beverage explained, “We decided that Ahn Yu Jin’s fresh and lively image matches well with the product’s characteristics, which brings out the natural taste of lemon.”
A brand representative also said, “We selected Ahn Yu Jin as the new model because we believe her charm is the perfect combination to express the product’s freshness”, adding, “We hope that Ahn Yu Jin, who is loved in various fields such as music and entertainment, will make the product attractive to young consumers.”
Starting with this announcement, Ahn Yu Jin is expected to continue various campaign activities as a model for Lemon Jin.
Meanwhile, IVE, which includes Ahn Yu Jin, will make a comeback in the music industry with the release of their first full-length album, “I’ve IVE”, on April 10th.
Source: wikitree
