IU Becomes Estée Lauder’s Global Ambassador “One Of The Most Influential Artists Of Her Time”

IU will be the first Korean to act as a global brand ambassador for Estée Lauder, participating in campaigns for the brand’s flagship franchises such as Advanced Night Repair and Double Wear. IU’s first campaign is set to be unveiled in April.

Estée Lauder’s Global Brand President Justin Boxford said, “We are thrilled to welcome IU as Estée Lauder’s newest Global Brand Ambassador. IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We’re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.“

Estée Lauder Asia Pacific’s Senior Vice President/General Manager Kyumoon Lee remarked, “Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication. Beyond her star power, it’s her sense of purpose and commitment to giving back to others that deeply connects with our brand’s core values.“

IU shared her thoughts, “I am incredibly excited to be joining Estée Lauder. It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.”