As of January 27, ITZY’s official Instagram account has exceeded 20 million followers. This marks the third-highest record for a K-pop girl group and highlights ITZY’s popularity.
Through their official Instagram account, the members share casual moments from their lives, building a close bond with fans. Various trendy challenges and short-form content showcasing their unique sensibilities have also garnered attention.
ITZY made a comeback on January 8 with their new mini-album “BORN TO BE”. They promoted the title track “UNTOUCHABLE” and the B-side “Mr. Vampire” on music shows.
Displaying solid skills and electrifying stage energy befitting the title of “K-pop’s representative performers,” they garnered enthusiastic responses from K-pop fans worldwide. As of the 29th, the monthly listeners (number of listeners in the last 28 days) on ITZY’s Spotify channel reached 7,298,571, achieving a total streaming count of 2.3 billion for all songs on the platform.
ITZY has been making a strong presence on various platforms, including music shows, YouTube content, and television programs. Recently, they appeared on Naver NOW’s “NPOP” and KBS Kpop’s original web entertainment “Idol Human Theater”, where their lively conversations and witty humor brought joy to viewers.
Member Chaeryeong showcased her clear vocals on KBS Kpop’s web music program “Leemujin Service”. On January 26, they also appeared on KBS 2TV’s music talk show “The Seasons – Lee Hyori’s Red Carpet”, where they perfectly covered Lee Hyori’s representative songs “U-Go-Girl”, “10 Minutes”, and “Chitty Chitty Bang Bang”.
Starting from February, ITZY is set to embark on their second world tour, “ITZY 2ND WORLD TOUR <BORN TO BE>”. The tour will cover 27 regions with 29 performances worldwide, opening in Seoul on February 24-25 at Jamsil Indoor Gymnasium, marking another step forward for ITZY.
After successfully completing their first world tour, “ITZY THE 1ST WORLD TOUR <CHECKMATE>”, last year, ITZY continues its global journey with an expanded and ambitious new world tour, meeting more domestic and international MIDZYs (fandom name) to sustain their popularity.
Source: Daum
