Image is Everything “Difference between Jennie’s 6-year companion and Han So-hee’s departure as model for brands?”
Amid the ongoing buzz surrounding the issue of re-signing advertising models in the entertainment industry, Amorepacific's brand Hera is making headlines as it continues its six-year partnership with BLACKPINK's Jennie
Recently, Hera announced that it had renewed its contract with Jennie for the sixth consecutive year. Hera chose global icon Jennie as a model in 2019 and has been maintaining its connection with her for 6 years.
Regarding this, an official stated, “Jennie is the most ideal partner to spread Hera’s beauty philosophy and values to customers worldwide.”
Jennie, known as an icon not only in music but also in fashion, has been showcasing her unique charm by spreading Seoul beauty culture with Hera since 2019.
Netizens also have a positive view on this contract renewal. Netizens are responding by comments such as “When I see Jennie, I want to imitate her” and “The quality has improved a lot since Jennie became the model.“
Meanwhile, actress Han So-hee, who recently suffered a blow to her image due to private life issues, garnered significant public attention after failing to renew her advertising contract with a bank.
According to the financial circle on April 7th, NH Nonghyup Bank plans to unveil the print advertisement featuring actress Go Yoon-jung starting this week. Various other advertisements will also be released through different channels sequentially.
It was reported that Han So-hee’s contract with NH Nonghyup Bank expired after 3 years of collaboration. Instead of renewing the contract with Han So-hee, NH Nonghyup Bank opted for a brighter and more sophisticated image by selecting Go Yoon-jung.
Han So-hee was embroiled in private life controversy due to the so-called “‘It’s interesting’ showdown” involving her ex-boyfriend Ryu Jun-yeol and his ex-girlfriend Hyeri. Her reckless remarks and actions during public relationship with Ryu Jun-yeol exacerbated public fatigue, leading to an apology from her agency 9ato Entertainment. She also parted ways with Ryu Jun-yeol.
At the peak of the “‘It’s interesting’ showdown”, Han So-hee’s contract with the soju brand “Chum-Churum” expired after being active as a model since March last year, and the situation led to actress Kim Ji-won taking over the position.
Regarding this matter, the agency emphasized that the decision not to extend the contract was made through mutual agreement, dispelling any further speculations.
