HYBE’s maknae line TWS, ILLIT, BOYNEXTDOOR “Scary momentum” 

Groups like TWS and ILLIT, which debuted this year and have been enjoying immense popularity, along with BOYNEXTDOOR, which is set to make a comeback next month, are rapidly achieving success or showing signs of growth with their vibrant music colors.

TWS, which debuted in January, made a promising start. Releasing their first mini-album “Sparkling Blue”, they showcased their refreshing boyish charm with the title track “plot twist”. With lyrics capturing the excitement of first encounters, accompanied by a sparkling melody and cheerful performance, they left a memorable first impression on the public with comfortable styling such as school look and city boy look.

TWS secured a position as a “chart powerhouse” by ranking high on major domestic and international music charts with their debut activities. Although their debut activities ended, the popularity of their debut song continues to rise. “plot twist” entered the top 3 of Melon’s latest weekly chart (March 18th~24th), indicating a sustained period of success.

ILLIT, known as “HYBE’s youngest daughter”, took over TWS’s baton. Releasing their first mini-album “SUPER REAL ME” on March 25th, they displayed their honest and lively teenage appeal through their debut song “Magnetic”.

ILLIT, which presented music with a real teenage sentiment, is sweeping domestic and international music charts right after their debut. They entered Spotify’s “Daily Top Song Global” chart on their debut day with “Magnetic”, setting a record as the first K-pop girl group to do so. They also set a new record among K-pop girl groups by entering “Daily Top Song US” in the shortest period of time with their debut song. Additionally, all songs from their album entered the top 10 of 6 charts on China’s QQ Music and made their way onto various domestic daily charts such as Melon, indicating a smooth start.

“5th Generation Rising” BOYNEXTDOOR is solidifying the momentum of HYBE’s maknae line in the first half of the year. Releasing their second mini-album “HOW?” on April 15th, they are promoting the keyword “KitschCore”. “KitschCore” is a combination of “Kitsch” and “Normcore”, representing a kitschy sentiment infused with natural coolness. BOYNEXTDOOR plans to showcase a unique color by adding kitschy sensibility to the friendly and free-spirited energy of “the boys next door”.

BOYNEXTDOOR, which debuted last year, has already proven their remarkable growth through two promotions. They entered the U.S. Billboard’s main album chart “Billboard 200” just 112 days after their debut and won a total of 8 trophies at various award ceremonies. Such activities have led to high expectations from the public for their new release, and the three videos they released before this comeback all trended on real-time X (formerly Twitter) trends, creating buzz.