A question mark becomes an exclamation mark at the most unexpected moment. As always, stars are born unannounced.
The music industry is paying attention to who will be BTS of the next generation after BTS’s military hiatus began. Many boy groups were named “the next BTS.” The public mainly focused on boy groups that have become global trends such as TOMORROW X TOGETHER, direct juniors of BTS under the same agency, SEVENTEEN, ENHYPEN, NCT, Stray Kids, and ATEEZ. Since BTS, Stray Kids has topped the Billboard main album chart “Billboard 200,” proving them as the most likely to inherit BTS’s position.
However, the bud of a global star blossoms where no one expected it. Here comes the girl group New Jeans. The girls ranked 96th on the U.S. Billboard’s main single chart “Hot 100” in only 6 months after their debut.
NewJeans is the first singer to be on this chart in less than a year after their debut. They are also the fifth group to enter the “Hot 100” after Wonder Girls, BTS, BLACKPINK and TWICE. As solo artists, this chart has seen Psy, CL, BLACKPINK’s Rosé and Lisa, and BTS members on the chart for their solo and featured songs.
New Jeans is the first girl group of ADOR, one of HYBE’s associated labels. For K-pop fans, New Jeans, created by famous CEO Min Hee Jin, quickly caught their eye with their pure girlish aesthetic. Their debut songs, “Attention,” “Hype Boy” and “Cookie,” dominated Korean music charts. The dance of “Hype Boy” also became a viral trend that even actors and dancers followed.
New Jeans, which used to be called “Min Hee Jin’s Girl Group,” began to be recognized as New Jeans themselves, taking off the label given to them since their debut.
The charms of New Jeans lie in the member’s innocence and freshness. The members’ visual and style also play a part in this vibe, but their unique pure and fresh aura as teenagers is also incorporated into their songs, dances, music videos, stages, costumes and props. New Jeans is like pure water in a white porcelain bottle. They are definitely professional idols, but also radiate the fresh vibe of amateurs. Their performances are plain and lovely.
ADOR’s A&R department is also incredible. From summer-like “Attention” and “Hype Boy,” to winter-scented “Ditto” and “OMG,” the team attracts both domestic and foreign fans by touching the nostalgia of Korean middle and high schools in American. private school uniform.
Given that HYBE’s stock price has soared thanks to New Jeans’ performance, it seems that the answer to Bang Si Hyuk concerns about finding “the next BTS” within HYBE seems to have been found.