In response to the question “Which is more highly regarded in the world between Japanese and Korean pop culture?”, public opinion in Korea and Japan seems to have turned to Korea.
The Yomiuri Shimbun and the Hankook Ilbo conducted an online public opinion poll for adults aged 18 or older in Korea and Japan from May 20th to 24th. According to the result, 86% of Korean respondents rated K-culture’s global status more highly. Only 11% of Koreans answered that J-culture’s influence is higher.
In Japan, it was found that K-culture was highly evaluated not only by young people but also by various age groups. According to the Yomiuri Shimbun, 54% of Japanese respondents aged 18 to 29 chose K-culture, and more than half of the respondents aged 40 to 60 chose “Hallyu”.
The Yomiuri Shimbun said, “It appears that not only Koreans but also many Japanese are feeling the momentum of the ‘Hallyu’ that dominates the world. It is impossible to count the number of Hallyu contents that have recently become a hit in the world. For example, popular group BTS‘ singles and albums topped Billboard’s different charts.”
They added, “The movie ‘Parasite‘ became the first non-English language film to win Best Picture at the 2020 Academy Awards. Korean dramas such as ‘Squid Game‘ are also popular on the online video service (OTT) Netflix platform. Japanese animations and cartoons boast steady popularity in the world, but there is a sense that they are being suppressed by Hallyu.”