The drama “Extraordinary Attorney Woo”, which ended with great popularity, created a tremendous economic effect.
On August 18th, ENA’s “Extraordinary Attorney Woo” came to an end by breaking its own highest ratings in the final episode in the love of many people.
“Extraordinary Attorney Woo” was co-produced by AStory, KT Studio Genie and Nangman Crew.
Despite the fact that it is a human drama about the growth period of an autistic lawyer, it is known that a huge production cost of 15~20 billion won went into it.
However, “Extraordinary Attorney Woo” was a huge success and made officials smile by bringing economic benefits beyond the production cost.
The industry believes that the economic ripple effect of “Extraordinary Attorney Woo” is more than 10 times the production cost.
The increase in channel awareness of ENA (operated by KT Skylife) was also significant. The new channel ENA has grown so fast that it threatens terrestrial channels.
A broadcasting official said through Newsis, “ENA must have obtained an effect of more than 100 billion won. Due to ‘Extraordinary Attorney Woo’, the ad rates of the drama’s inprogram ads as well as the channel’s entire ads increased.”
This achievement is even more remarkable because “Extraordinary Attorney Woo” did not receive PPL (indirect advertising) sponsorship due to the setting that a disabled person is the main character.
“Extraordinary Attorney Woo” also brought important meaning in terms of copyright.
Global OTTs such as Netflix take all copyrights instead of paying a high production cost.
“Extraordinary Attorney Woo” can also be viewed on Netflix after airing on TV, but this is only selling a license to release content.
Copyright is required to take the lead in the follow-up business. As a result, the production companies of “Extraordinary Attorney Woo” were able to take the lead by making the drama into a webtoon and a musical.