Disney’s online video service OTT platform Disney Plus announced the new membership types with higher prices
On September 6th, Walt Disney Company Korea released an announcement, saying “New membership types and subscription fee policy will be applied for new subscribers starting from November 1st”.
In Korea, Disney Plus has charged every subscriber 9,900 won per month (99,000 won per year). However, from November 1st, they will offer two types of membership for subscriptions: Standard (9,900 won per month/ 99,000 won per year) and Premium (13,900 won per month/ 139,000 won per year).
Standard Membership provides videos at full HD (1080p) quality and 5.1 audio channels as the maximum. It limits simultaneous streaming to only two devices.
Premium Membership offers videos at up to 4K Ultra HD & HDR quality with Dolby Atmos audio. This subscription allows users to stream on four devices at the same time. With similar benefits as the existing Membership, the price of a subscription has been raised by 4,000 won per month.
In this regard, Disney Plus said, “Through this membership policy change, we plan to provide subscribers with a wider range of global brand content, exclusive original content, and high-quality local storytelling collections as well as better values and more choices.”
However, subscribers who subscribed to Disney Pluse before November 1st this year can continue using Disney+ Premium Membership unless they unsubscribe to change their membership type and re-subscribe after November 1st.
Upon hearing the news of the subscription fee increase, netizens speculated that Disney Plus is using the success of recent hit content, such as “Moving”, as an excuse to make subscribers pay more.
In fact, Disney+ recorded the highest increase in Daily Active Users (DAU) last month thanks to the popularity of “Moving”. It rose significantly from 250,000 users per day in July to 370,000 users per day in August, surging by 48%.