Japanese girl group CUTIE STREET is taking Korea by storm, sparking explosive reactions with their unique “cuteness overload” concept. The group recently appeared on Mnet’s M Countdown on March 26, performing their hit song かわいいだけじゃだめですか？ (Can’t we just be cute?) . What stood out the most was their effort to perform the entire stage in Korean, instantly capturing the attention of local viewers.
As of April 10, the performance video has surpassed 7.6 million views, proving their rapidly growing popularity in Korea. Online reactions have been overwhelmingly enthusiastic. Viewers flooded comment sections with praise, calling the group “the cutest thing ever” and even jokingly saying, “Take their passports,” a humorous way of expressing hopes that the group would stay and promote longer in Korea.
CUTIE STREET is an eight-member girl group formed through the global idol project “KAWAII LAB.” The group consists of Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Emiru Kawamoto, Miyu Umeda, Nagisa Manabe, and Haruka Sakuraba. With their signature mix of quirky, kitschy aesthetics and modern pop sounds, they have quickly gained support from Gen Z audiences worldwide.
Their rising popularity is also closely tied to current trends among Korean youth, such as “otaku-core” fashion and gyaru-inspired makeup styles, which align perfectly with the group’s visual identity.
Riding on this momentum, CUTIE STREET officially released the Korean version of “かわいいだけじゃだめですか？” on April 10 through major streaming platforms. The release was designed as a response to the strong support they received during previous performances and appearances in Korea. While maintaining the original song’s playful energy, the Korean version was carefully adapted to feel more accessible to local fans.
Sources: Daum | 마이데일리
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