BTS’s Jimin Tops Boy Group Individual Brand Reputation Rankings in June

huyendoJune 17, 2023Last Updated: June 17, 2023

2 minutes read

BTS’s Jimin is No. 1 for boy group individual brand reputation rankings in June.

According to the analysis of big data by the Korea Corporate Reputation Research Institute, announced on June 17th, BTS Jimin ranked first in the boy group individual brand reputation for June 2023. BTS’s Jungkook ranked second, followed by BTS’s V in third place.

Jimin’s brand recorded the highest score in the boy group individual brand reputation rankings for June, with a participation index of 550,588, media index of 523,598, communication index of 2,277,712, and community index of 1,987,479. The brand reputation index was analyzed to be 5,339,376. Compared to the brand reputation index of 5,434,511 in May, it decreased by 1.75%.

Jimin had high scores in terms of ‘publicity,’ ‘happiness,’ and ‘togetherness’ in the link analysis. In keyword analysis, ’10th anniversary,’ ‘letter,’ and ‘ARMY’ ranked the highest. Compared to May, Jimin saw a 1.75% decrease in the boy group individual brand reputation with big data of 5,434,511. In a detailed analysis, brand consumption decreased by 19.20%, brand issues decreased by 44.63%, brand communication increased by 14.37%, and brand expansion increased by 9.44%.”

In 2nd place, Jungkook’s brand was analyzed with a participation index of 233,272, media index of 223,170, communication index of 2,534,947, and community index of 1,732,356, resulting in a brand reputation index of 4,723,745. Compared to the brand reputation index of 2,387,331 in May, it increased by 97.87%.

In 3rd place, V’s brand was analyzed with a participation index of 296,500, media index of 285,296, communication index of 1,245,158, and community index of 2,245,069, resulting in a brand reputation index of 4,072,023. Compared to the brand reputation index of 3,620,208 in May, it increased by 12.48%.

In 4th place, Kang Daniel’s brand was analyzed with a participation index of 850,868, media index of 813,602, communication index of 954,392, and community index of 1,350,629, resulting in a brand reputation index of 3,969,492. Compared to the brand reputation index of 3,010,114 in May, it increased by 31.87%.

In 5th place, BIGBANG G-Dragon‘s brand was analyzed with a participation index of 652,275, media index of 583,646, communication index of 787,297, and community index of 1,026,054, resulting in a brand reputation index of 3,049,272. Compared to the brand reputation index of 2,018,932 in May, it increased by 51.03%.