BTS Jimin maintained his “throne” on this chart for the 44th time by ascending to the top of the September 2022’s boy group members’ individual brand reputation.
This month’s boy group members’ individual brand reputation chart was published on September 17 by the Korea Corporate Reputation Research Institute.
The brand of BTS Jimin, which took first place, was analyzed with a brand reputation index of 5,365,458 points with a participation index of 60562, a media index of 56,6973, a communication index of 2,391,260, a community index of 1.8 million.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “The BTS Jimin brand, which ranked first in the boy group’s individual brand reputation in September 2022, has main keywords like ‘Congratulations’, ‘approve’, and ‘record’ in the link analysis section; three main keywords ‘With You’, ‘Army’, and ‘Hanbok’ in the positive-negative ratio analysis section. The positive reaction ratio of this brand was 87.69%.”
The Korea Corporate Reputation Research Institute extracted 14,216,209 brand big data from 703 individual boy groups’ members from August 17, 2022 to September 17, 2022 to analyze the boy groups’ members individual brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index, which were counted by the analysis of consumers’ behaviors.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through the analysis of boy groups’ members’ individual brand reputation, it is possible to measure positive and negative evaluations of their media interest, and consumer interest and traffic. In the boy groups’ members’ individual brand reputation analysis, the brand value evaluation analysis, which measures the brand influence, and the qualitative evaluation of the brand reputation monitor were also included. Recommendation indicators were included as a section in the brand reputation analysis.
Top 30 of the September 2022’s boy groups’ members’ individual brand reputation: BTS Jimin, ASTRO Cha Eunwoo, Wanna One Kang Daniel, BTS Jungkook, BTS Jin, BIGBANG G-Dragon, BTS V, Wanna One Ong Seongwu, Winner Kang Seungyoon, Wanna One Kim Jaehwan, Winner Song Minho, Wanna One Hwang Minhyun, BTS Suga, Wanna One Ha Sungwoon, SHINee Key, Super Junior Heechul, BTS RM, BTS J-Hope, Wanna One Park Jihoon, SHINee Minho, Super Junior Kyuhyun, Winner Kim Jinwoo, The Boyz present, Seventeen Mingyu, Wanna One Jisung, NCT Jaehyun, MONSTA X’s Hyungwon, Seventeen Wonwoo, 2PM Junho, and Seventeen Jeonghan.