BLACKPINK’s Lisa Successfully Proves Her Musicality & Digests Y3K Concept With “ROCKSTAR”

Making her comeback with “ROCKSTAR”, BLACKPINK member Lisa has properly showcased her potential as a solo singer

The new song “ROCKSTAR” by BLACKPINK Lisa was released at 9 a.m. KST on June 28th, which is 8 p.m. on July 27th in New York and 1 a.m. on July 28th in London. While K-pop songs are normally released at 6 p.m., this proves Lisa’s intention to focus on global activities after her contract with YG expired.

As soon as “ROCKSTAR” premiered, the song swept YouTube and all music sites. Shortly after its release, it entered ‘Trending Song” Top 10 and achieved 7 million views after only 3 hours. BLACKPINK member Jennie also shared Lisa’s song on SNS, exclaiming “You’s so cool LALISA!”.

Proving Charms & Talents By Writing And Composing The Song

lisa blackpink

“ROCKSTAR” is the first song that Lisa released after setting up her personal label LLOUD in February. Partnered with American label RCA Records under Sony Music, the female singer is promoting the song worldwide. To create this song, Lisa reportedly worked with Ryan Tedder and Sam Homaee, producers and members of the American pop-rock band OneRepublic. The lyrics, “I’m a rockstar who travels around the world and collects sparkling things like gold and diamonds”, clearly explained the mood of her song.

The rap verse starting from “Tight dress, LV sent it” also impressed listeners. It is because Lisa has been rumored to be dating Frédéric Arnault, a son of Louis Vuitton Group’s owner.

Pulling Off Y3K Concept Properly

Filmed in Bangkok, Thailand, the music video became more interesting to watch with Lisa adding a powerful solo dance part. Standing in the middle of a mega dance crew, the female singer drew attention with her unique facial expression. The choreography was created by famous dancer Sean Bankhead who worked with Usher, Fifth Harmony, Cardi B, etc.

After showing people’s faces changing rapidly in the group dance scene, the camera moves to Lisa’s hand gestures, creating a scene reminding viewers of a sci-fi movie. In addition, Lisa also showcased her Y3K futuristic style by combining sparking makeup on her tanned skin and wearing metallic props with tooth gems. Going beyond Y2K, which was a trend until last year, Lisa quickly catches up with the development of AI characters and moves into the future. Earlier, Beyoncé and Ariana Grande have also introduced the Y3K concept.


Lisa is expected to carry out more activities targeting the global markets. In a YouTube video released on LLOUD’s official channel, Lisa shared, “I like to challenge myself. I always want to try new styles”.

This year, Lisa will also make her Hollywood debut through HBO’s “White Lotus Season 3”, which tells about an incident at a luxury resort. Season 2 of this series even won an Emmy Award. The youngest of BLACKPINK is said to play one of the resort’s guests in Season 3, which is set in Thailand.

“Spectacle”, a French novel highlighting stories about Lisa, was published last month. The book explains, “The girl who developed dreams of becoming an idol in Bangkok starting from her K-pop passion has become one of the most popular singers in the world. Lisa’s life changes a lot in the unique world full of secrets called K-pop”.

Author Julien Dufresne-Lamy met Lisa in 2020, listened to her stories, and wrote about K-pop based on Lisa’s growth. In an interview with a French media outlet, the author said, “When I saw Lisa, I could see the daring and romantic side of her. She’s an example of openness, humbleness and perseverance.”

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