Recently, BLACKPINK’s Lisa became the brand ambassador for famous oral care brand Dentisté. According to the brand, signing Lisa will improve their marketing plan and expand international reach.
This news was also reported by Thai news channel TNN, which also added, “ Signing Lisa as a brand ambassador is an extremely difficult task, as Lisa received endorsement offers from over 100 brands but only chose less than 10. Dentisté was among one of them.”
“Since Lisa became the brand ambassador, Dentisté’s sales volume has increased by 20%, whilst the brand awareness among dentists and consumers sky-rocketed”, TNN also revealed.
It seems that once again, Lisa has proven her immense influence, and Dentisté has made a smart move in their international marketing strategy.
Source: X, TNN
