The music video for BLACKPINK’s ‘Kill This Love’ has surpassed 1.6 billion views on YouTube.
According to YG Entertainment, on the 19th, BLACKPINK‘s ‘Kill This Love’ music video surpassed 1.6 billion YouTube views at 3:17 am on the same day. It has been about 3 years and 2 months since it was released on YouTube.
With this achievement, BLACKPINK became the first K-pop artist to have two music videos with more than 1.6 billion views. Previously, their other mega-hit song ‘DDU-DU DDU-DU’ reached 1.6 billion views, and this music video is currently heading towards 1.9 billion views.
‘Kill This Love’ is a song with strong lead brass and magnificent drum sound. The music video captured the hearts of fans worldwide with BLACKPINK’s powerful yet charismatic choreography and sophisticated visuals.
In particular, ‘Kill This Love’ was also listed as the only K-pop MV in the ‘Top 10 Most Viewed Music Videos in the World in 2019’.
The music also achieved remarkable results on various major charts. In the first week of release, the song reached #41 and #24 on the US Billboard’s main chart, Hot 100 and Billboard 200, respectively. In addition, on Spotify, the world’s largest music platform, its number of streams is about to exceed 600 million.
Meanwhile, BLACKPINK has gained 74.8 million subscribers to their YouTube channel, making them the world’s top artists in this field.