BLACKPINK’s Jennie is the Celebrity with Highest MIV in Fashion in the First Half of 2023, Followed by Lisa

BLACKPINK’s Jennie once again proves herself to be the ultimate It Girl of the global fashion world

According to a recent report by Launchmetrics, BLACKPINK’s Jennie has taken the Instagram world by storm, particularly in the fashion industry during the first half of 2023.

Jennie, dubbed the ‘Human Chanel,’ has proven to be a true powerhouse in the world of luxury fashion. Her high-profile appearances at the Met Gala, Cannes Film Festival, and various fashion shows in the early part of the year have contributed significantly to her top-ranking Media Impact Value (MIV) for Chanel. 

Her brand ambassador posts alone brought Chanel a remarkable MIV of 2.6 million dollars, securing the coveted top position on the MIV rankings.

Jennie’s influence also extends beyond luxury fashion. In the sportswear segment, she continues to dominate, maintaining her position at the forefront with a media impact value of 3 million dollars. 

Her promotional posts for adidas’ Campus ’00 campaign are impressive. Jennie has also embarked on her own advertising campaign with adidas, and fans are eagerly anticipating even more spectacular MIV results.

Launchmetrics’ report, released on October 22nd, reveals that Jennie’s MIV stands at an impressive 25.4 million dollars, securing second place overall, just behind Vogue US. She is now the celebrity with the highest MIV in the fashion industry on Instagram for the first six months of 2023.

Following closely behind Jennie is BLACKPINK Lisa, whose posts contribute a substantial MIV of 2.5 million dollars to CELINE. The third spot goes to Kylie Jenner, with an MIV value of 2.1 million dollars for Schiaparelli.

Whether she’s wearing haute couture or sportswear, Jennie’s influence knows no bounds, and her MIV remains on the rise. 

Source: K14