BLACKPINK’s Jennie collaboration with Calvin Klein was quickly out of stock on websites in a matter of minutes after release

The “Jennie for Calvin Klein” collection was almost sold out in under 10 minutes, proving BLACKPINK Jennie’s global influence.

At midnight sharp on May 11th (KST), the “Jennie for Calvin Klein” Collection was officially released, generating a sensation worldwide. In less than 10 minutes, almost all items in the collection were sold out. Calvin Klein’s website in various countries such as Korea, China, Taiwan, Malaysia, and Japan were down due to the skyrocketing number of visitors.

Young people from around the world are lining up outside Calvin Klein’s stores to lay their hands on the latest items from the BLACKPINK member’s collection.

An overview of the items from the collection

In under 10 minutes, almost all items were sold out

Young people are lining up outside Calvin Klein’s stores to purchase the items co-designed by BLACKPINK Jennie

This goes to show the influence BLACKPINK Jennie has in the fashion world. Known to have the so-called “Midas hands”, the idol has countless times made an item go out of stock in a matter of seconds and minutes by simply wearing it in daily life.

“Jennie for Calvin Klein” is a collection marking her collaboration with the global designer underwear and denim clothing brand Calvin Klein. The items in the collection have high utility for everyday activities, complement one’s physique, and show off strong “Jennie” signatures. The launch event at a pop-up store in Seoul gathered famous faces such as BTS Jung Kook, LE SSERAFIM Kazuha, Thai actress Mai Davika, and Korean actress Shin Ye Eun, to name a few.

Source: K14

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