Girl group BLACKPINK released their second full album “BORN PINK” on September 16th and began to conquer the global music market.
According to YG Entertainment on September 16th, “As can be recognized right from the album’s name, the new album fully showed the confidence and self-esteem of four members, who proved unique presence since birth. They are going to paint their discography denser with the group’s unique music color”. BLACKPINK’s new album contains 8 songs of various genres, including the title track “Shut Down”.
“Shut Down” is the song created with a new music attempt by combining classical and hip-hop, mixing Paganini’s “La Campanella” sample with a trendy hip-hop beat. It maximizes the pleasure of the listener by adding a heavy sound to the sharp violin melody.
YG Entertainment explained, “The members’ solid vocals and dynamic rapping maximize the mysterious charm of the song”, adding “The lyrics that directly express the attitude full of confidence shine in a more ironical way as the dark atmosphere rises.”
In particular, the music video for “Shut Down” was invested with the largest production cost in the history of YG Entertainment. The arrangement of huge sets and objects symbolizing the music journey that BLACKPINK has been through so far provided great pleasure to the viewers.
In addition to “Shut Down”, the full album “BORN PINK” also includes the pre-release song “Pink Venom”, “Typa Girl” – the hip-hop track with an addictive chorus brass tone, “Yeah Yeah Yeah” – composed with a retro style of the 1980s with Jisoo and Rosé participating in writing the lyrics, ballad song “The Happiest Girl”, etc.
BLACKPINK’s new album already exceeded 2 million pre-orders, signaling the birth of the first K-pop girl group to become “double million seller”. As a result, attention is focused on whether BLACKPINK will set a new record on Billboard Main Album Chart “Billboard 200”.
Until now, the K-pop groups that reached 1st place on “Billboard 200” were all boy groups, such as BTS, SuperM and Stray Kids. The best record for girl groups is currently the No.2 that BLACKPINK achieved with their first album “THE ALBUM”.
As BLACKPINK is also solidifying its position in the global streaming market, the group is expected to do well in the Billboard Main Single Chart “Hot 100”, which is relatively disadvantageous to K-pop groups.
Expressing high expectations, YG Entertainment said, “Since the explosive popularity of ‘Pink Venom’, which was the introduction to the release of BLACKPINK’s second full album, is currently in progress, many people are paying attention to the performance of the title song ‘Shut Down’ that continues the momentum.”
As of 3 P.M (KST), 2 hours after the title track “Shut Down” was released, it is currently doing well by ranking No.6 on the TOP 100 Chart of Melon, the largest music site in Korea.
With the release of a new album by a group that boasts outstanding global popularity, album distributors have also entered a “delivery war”. KTOWN4U has launched a delivery operation with 80 five-ton trucks that carry as many as 800,000 pre-orders for BLACKPINK’s new album in three days starting from today. KTOWN4U plans to complete a total of 300,000 deliveries on the third day by mobilizing 600 to 700 people a day. This scale is 10 times more than the company’s largest daily distributing processing count of 30,000.
Starting with the two-day concert at the KSPO Dome in Seoul Olympic Park on the 15th and 16th of October, BLACKPINK will begin their world tour to many cities and countries in North America, Europe, Asia, and Oceania and is expected to meet a total of 1.5 million fans.
Thanks to the huge support from overseas fans, the girl group recently announced additional shows to be held at the Banc of California Stadium in Los Angeles on November 20th. BLACKPINK was initially scheduled to perform there on November 19th only, but they decided to add one more day due to the explosive interest of fans.