Appointed as the goodwill ambassadors of COP26, BLACKPINK showed a positive influence and helped draw participation for the international community.
On June 2nd at 11 a.m (KST), a video titled “CALLING ALL BLINKS: REFLECT ON #COP26” was published on their official YouTube channel, where BLACKPINK said: “I came across a documentary about the current state of the earth, actually felt the physical changes, and realized the severity of the situation.” The girl group then explained the root of the problem, as well as the importance of awareness.
They then added: “As we learned that climate change is threatening the Earth and our future, we grew more and more worried and afraid. We are always grateful that we have the opportunity to see, hear, and inform people as COP26 ambassadors, in a situation where it’s necessary to learn about such matters.”
BLACKPINK was appointed to become COP26 ambassadors about a year ago and since then has been striving to cope with climate change. Their newest video was filmed on May 16th at the British Embassy in Korea, after the group delivered a special congratulatory speech to Queen Elizabeth the 2nd for her “Platinum Jubilee”, which marks 70 years since her enthronement.
Colin Crooks, British Ambassador to South Korea, expressed his gratitude to the idol group, saying: “BLACKPINK has a sense of mission as COP26 ambassadors, and has awakened their fans and raised awareness on climate change, while emphasizing the need to act now.”
Throughout their career, BLACKPINK has established themselves as a top global girl group with numerous hit songs, and their YouTube channel now recorded 74.5 million subscribers, making them the world’s No.1 artist. The Instagram accounts of each member and the group totaled to over 312 million followers, suggesting a huge impact. Through their giant platform, BLACKPINK has engaged in various social contribution activities, including serving as ambassadors of COP26, UN SDGs (The United Nations’ Sustainable Development Goals), as well as participating in various public interest campaigns.
Along with the promotions of its artists, YG Entertainment has also been interested in environmental issues and has been trying to make various changes for a more sustainable Kpop. The company has worked closely with many suppliers and has been using environmentally-friendly materials since last year to produce albums and merchandise of their artists.
For example, when producing an album, YG utilizes FSC-certified paper, low-carbon eco-friendly paper, and soybean oil ink as well as environmental protection coating and biodegradable material PBAT. Even the packaging vinyl, which was not easy to find alternatives, was applied with eco-friendly resin made from raw materials extracted from corn starch. YG was the first Korean entertainment industry to make such efforts and make major changes in their production procedures.
Source: Youtube, Daum