After appearing in a few photos with BLACKPINK Lisa, a nasal inhaler became all sold out, proving the “Lisa effect”.
Lisa and the other members of BLACKPINK are famous for their strong influence on young people. In fact, every fashion item and everyday item used by the four members would quickly sell out within a short period of time, earning the Kpop girl group the title of “sold-out stars”.
Now, however, BLACKPINK is not only selling out handbags, cosmetics, or accessories. In fact, Lisa recently caused a stir by “stealth promoting” an unexpected product – a nasal inhaler from a famous Thai brand.
Particularly, during her birthday party in her hometown, Lisa brought a nasal inhaler to take pictures with friends and family. Although the inhaler only appeared in two photos and had an extremely compact design, this product attracted a large amount of interest from netizens, including Thai youth.
Immediately, people flocked to find and buy this product at pharmacies, e-commerce platforms, and the manufacturer’s website. As a result, after just one night, the manufacturer had to post a sold-out announcement on its official fan page. At the same time, the brand also expressed its gratitude to Lisa for significantly boosting sales.
The sold-out announcement by the brand can be summarized as follows, “Sorry to all customers. Due to the excellent response to our ‘Hongthai Herbal Nasal Inhaler 2’, the product is now sold out. Hongthai will soon resume production to meet the demand of all customers. Thank you, Lisa, for helping sales soar in just one night.”
The Hong Thai 2 nasal inhaler has a compact design with two convenient inhaler ends. The product Lisa chose is the green version, extracted from five types of herbs with a refreshing and invigorating scent that effectively relieves nasal congestion due to colds, motion sickness, dizziness, and nausea. One product only costs 28 Baht (0.24 USD).
Source: k14
