BLACKPINK Jennie Expands Business Horizons: Trademark Registrations for “ODDATELIER” and “JENNIE RUBY JANE” Ventures

Recently, BLACKPINK’s Jennie confirmed to establish her label named ODDATELIER. Following this, Jennie has recently registered trademarks for her personal brand “JENNIE RUBY JANE” and her venture “ODDATELIER.” The trademark registrations encompass a wide range of business categories, reflecting JENNIE’s commitment to exploring diverse industries.

ODDATELIER Trademark Categories:

Under the “ODDATELIER” brand, JENNIE has registered trademarks across ten distinct categories, including a unique logo scheduled for release in December 2023. The registered categories showcase the brand’s versatility and aspirations:

1. Cosmetics and Personal Hygiene (Category 03):
   • Includes beauty products, hygiene items, perfumes, and essential oils.
2. Science, Research, and Entertainment (Category 09):
   • Encompasses scientific endeavors, research activities, visual and audio entertainment, as well as devices for sound/image processing and data handling.
3. Precious Metals and Accessories (Category 14):
   • Involves precious metals, alloys, diamonds, gemstones, and details of timepieces.
4. Paper and Office Supplies (Category 16):
   • Covers paper and cardboard products, office supplies (excluding furniture), artistic brushes, etc.
5. Leather and Imitation Leather Goods (Category 18):
   • Includes leather, imitation leather, tree bark, travel bags, pet carriers, and pet clothing.
6. Clothing, Footwear, and Headgear (Category 25):
   • Involves garments, shoes, hats, and other accessories.
7. Lace, Ribbons, Embroidery, and Hair Accessories (Category 26):
   • Comprises lace, decorative ribbons, embroidery items, clothing fasteners, hair clips, and wigs.
8. Entertainment Devices and Toys (Category 28):
   • Encompasses entertainment tools, toys, video game equipment, sports and fitness equipment, and decorative items for Christmas trees.
9. Advertising and Business Management (Category 35):
   • Includes advertising, business organization and management, and office arrangement.
10. Education, Training, Arts, Sports, and Culture (Category 41):
    • Involves educational services, training programs, arts and entertainment, and sports and cultural activities.

JENNIE RUBY JANE Trademark Categories:

For her personal brand “JENNIE RUBY JANE,” JENNIE has registered trademarks in nine categories, six of which overlap with “ODDATELIER.” The additional three categories demonstrate her wide-ranging business interests:

1. Kitchen Tools, Brushes, and Glassware (Category 21):
   • Involves kitchen utensils, brushes, glassware, ceramics, and earthenware.
2. Coffee, Tea, Confectionery, and Spices (Category 30):
   • Covers coffee, tea, cocoa, starch-based products, cereals, bread, pastries, chocolate, ice cream, and frozen food.
3. Food and Beverage Services, Temporary Accommodation (Category 43):
   • Encompasses food and beverage services and temporary lodging establishments.