Alongside signing a contract with YG for group activities, BLACKPINK’s Jennie has established her personal label
According to the K-pop industry on December 23, BLACKPINK’s Jennie founded her personal label named ODDATELIER in November.
On its official website, ODDATELIER introduced with the description “OA, which stands for ODDATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist Jennie in November 2023”.
The website is currently down due to a surge in visitors.
Meanwhile, Jennie and other BLACKPINK members recently signed contracts with YG Entertainment, their initial agency, for “group activities.” Consequently, BLACKPINK, under YG’s support, will not only release new albums but also embark on another large-scale world tour. However, individual activities are expected to be carried out through their respective labels.
Jennie is not only known as a member of BLACKPINK but has also achieved considerable success with her solo debut song, “SOLO”, which was released in November 2018. In October of this year, she unveiled the special single “You & Me.” The female idol is also renowned in the fashion industry and is the ambassador for various well-known brands.
Source: Nate
