As the web drama “Work Later, Drink Now” gained massive popularity in Korea, idol actress Jung Eunji reigned over the advertising industry.
Apink member Jung Eunji, who appeared in the hit web series “Work Later, Drink Now”, became the darling of the CF industry in the first half of 2022.
In particular, during the first 6 months of 2022 alone, Jung Eunji was announced as the advertisement model for eight different brands, proving her huge popularity. As such, the idol-actress basically took over the CF industry by storm, appearing on various famous brands, from food items like bibimmyeon (spicy Korean cold noodles) and corn ice cream, to clothing, homewear, health food, smart healthcare, instant food brands, and public interest advertisements.
Even now, Jung Eunji continues to prove herself as an emerging “ad queen”, with a steady flood of love calls from leading brands. According to advertisers, Jung Eunji’s unique healthy and positive image, which has been accumulated through successful activities for a long time, is highly favored by each brand’s main target audience.
Behind this intense rise in ad interest is Jung Eunji’s strong performance in both the music and acting industry. In particular, the idol-actress starred in the TVING original series “Work Later, Drink Now” in 2021, which became a big hit in Korea. This web-drama provided a pleasant portrayal of the friendship and daily life of the three women, and here, Jung Eunji played girl crush character Kang Jigu.
“Work Later, Drink Now” also achieved significant results both domestically and abroad, as it became the No. 1 weekly paid subscription contributor in the OTT platform TVING’s history, anđ was invited to the Cannes International Series Festival, being the first Korean OTT series to achieve such a feat.
In February 2022, Jung Eunji also proved her influence in the Kpop industry, having made a comeback with her group Apink, releasing their 10th anniversary special album “HORN”. Their title song “Dilemma”, managed to break Apink’s previous records and win first place on music show. It seems that despite having debuted for over a decade, Apink is still a formidable name amid Kpop girl groups.
Jung Eunji also confirmed her appearance for the season 2 of “Work Later, Drink Now”, and will also star in the OCN thriller drama “Blind”, which is scheduled to air in the second half of 2022. Expectations are high for the future activities of Jung Eunji who has captivated the advertising world, after conquering the music and drama industries.
Source: wikitree
