The young solo artist Jeon Somi has a style truly fitting of YG Entertainment.
Jeon Somi, the former center of I.O.I, is now a popular soloist of 4th gen Kpop. Ever since joining the YG subsidiary The Black Label, Somi has received heavy attention in all realms, from music, fashion, to commercials. With her overflowing talent and charisma, as well as assistance from the company, Jeon Somi is now a familiar face in fashion magazines and events.
Recently, Jeon Somi was named the brand ambassador of Lacoste, which is the 10th commercial deal the soloist has earned ever since joining YG. This speaks volumes of Somi’s impact, as well as of the help YG offered the solo idol.
Prior to this, Jeon Somi has worked with many other famous brands, including Hada Labo, Kiss Me, Alba Heaven, Benetton, CONVERSE, L’Oréal Paris, COSRX, Nongshim, and Condition Stick. Despite her young age, the female idol is among soloists with the highest number of commercial deals.
On top of these, Jeon Somi recently hinted at a collaboration with luxury brand Prada, having appeared at a Prada event in a full outfit from this fashion firm. She also appeared in Louis Vuitton’s global campaign for their new glasses line, showing a powerful impact in the fashion world.
With the help of YG and brand sponsorships, Jeon Somi can also be found in various prestigious fashion magazines. Her fashion style and visuals are both said to have improved tremendously upon joining YG, and her perfect physique really delivered every fashion item the idol put on.
YG is also extremely lax with Jeon Somi compared to other artists. While BLACKPINK is banned from interacting with male idols and driving, Somi can do both without facing any issues. Therefore, the solo artist is often seen alongside many male friends and driving around in her expensive car.
With outstanding accomplishments, visuals, and talents, Jeon Somi is a formidable artist of 4th gen Kpop. Her agency The Black Label is under YG Entertainment, has and will continue to assist the female idol greatly in her career path. Therefore, Somi’s future releases will be something to look out for.