All-Rounder Lim Young Woong Tops July Singer Brand Reputation Rankings; BTS at 2nd, Aespa at 3rd
Singer Lim Young Woong ranked first in the April Singer Brand Reputation.
The Korea Corporate Reputation Research Institute analyzed 118,820,860 pieces of big data on singer brands from June 27, 2024, to July 27, 2024, focusing on brand participation, media, communication, and community analysis. This represents a 3.40% increase compared to the 114,908,472 pieces of data from June.
The Singer Brand Reputation Index is derived from extracting big data on singers who are loved by consumers, analyzing consumer behavior, and classifying it into participation value, communication value, media value, and community value. It is analyzed through positive and negative ratios and reputation analysis algorithms.
The top 30 singer brand reputations for July 2024 are: Lim Young Woong, BTS, Aespa, Psy, IVE, Day6, NCT, (G)I-DLE, Taeyeon, Red Velvet, RIIZE, SEVENTEEN, IU, LE SSERAFIM, Young Tak, Zico, Lee Chan Won, BABYMONSTER, ILLIT, TOURS, TWICE, QWER, BLACKPINK, BIBI, Lee Young Ji, STAYC, Jeong Dong Won, Ben, Jang Min Ho, EXO.
Lim Young Woong, who ranked first, has a participation index of 1,671,568, a media index of 2,062,674, a communication index of 1,785,392, and a community index of 1,761,110, resulting in a brand reputation index of 7,280,743. This is a 12.15% decrease from the 8,287,506 brand reputation index in June.
BTS, ranked second, has a participation index of 330,267, a media index of 1,418,862, a communication index of 1,743,513, and a community index of 2,066,589, giving a brand reputation index of 5,559,232. This is a 38.56% decrease from 9,048,607 in June.
Aespa, ranked third, has a participation index of 329,857, a media index of 1,291,885, a communication index of 1,967,647, and a community index of 1,817,297, resulting in a brand reputation index of 5,406,686. This is a 21.90% increase from 4,435,418 in June.
Psy, ranked fourth, has a participation index of 169,918, a media index of 888,658, a communication index of 1,428,124, and a community index of 1,329,474, with a brand reputation index of 3,816,174. This is a 77.86% increase from 2,145,631 in June.
IVE, ranked fifth, has a participation index of 411,604, a media index of 1,012,937, a communication index of 1,236,314, and a community index of 1,068,884, resulting in a brand reputation index of 3,729,739. This is an 18.21% decrease from 4,560,096 in June.
Korea Corporate Reputation Research Institute’s Director Gu Chang Hwan said, “According to the analysis of singer brand big data for July 2024, Lim Young Woong’s brand ranked first. The data shows a 3.40% increase from June’s 114,908,472. Detailed analysis reveals a 14.45% decrease in brand consumption, a 12.34% increase in brand issues, a 2.19% increase in brand communication, and a 5.44% increase in brand spread.”
He continued, “Lim Young Woong’s brand, which is growing with positive influence alongside his fandom, ranked first. BTS, which generated explosive reactions with their solo album, ranked second. The supernova Aespa, enjoying explosive popularity, ranked third. Psy, who has become the icon of summer festivals with his ‘Wet Show,’ ranked fourth. IVE, continuing their lucky activities, ranked fifth.”
The July 2024 singer brand reputation survey includes analysis of big data from June 27, 2024, to July 27, 2024, on artists such as Lim Young Woong, BTS, Aespa, Psy, IVE, Day6, NCT, (G)I-DLE, Taeyeon, Red Velvet, RIIZE, SEVENTEEN, IU, LE SSERAFIM, Young Tak, Zico, Lee Chan Won, BABYMONSTER, ILLIT, TOURS, TWICE, QWER, BLACKPINK, BIBI, Lee Young Ji, STAYC, Jeong Dong Won, Ben, Jang Min Ho, EXO, Lee Seung Yoon, Kang Daniel, Vibe, Jay Park, Na Hoon Ah, Big Bang, Im Moon Jin, Jang Yoon Jung, Oh My Girl, Sung Si Kyung, Park Jin Young, Younha, Kim Hee Jae, Jannabi, Kyuhyun, PRISTIN, Song Ga In, 10CM, Lee Chae Yeon, Kep1er, John Park, Baekhyun, Jeog Jae, Lim Han Byeol, December, Baek Ji Young, Car The Garden, Sunmi, K.Will, LABOUM, Cho Yong Pil, Lee Soo, Lim Chang Jung, Crush, Woody, Chungha, Lee Hong Ki, Tae, Hwa Sa, Park Hyo Shin, Bolbbalgan4, Heize, MAMAMOO, Baek Yerin, Kim Pil, Kyung Seo, Lee Solomon, Wanna One, SG Wannabe, Jeon Somi, Jaurim, KC, Huh Gak, Monday Kiz, Paul Kim, Park Chang Geun, Naul, Song Min Ho, Choi Yena, Loco, Epik High, Lee Byung Chan, Ko Eun Sung, Big Mama, Park Hye Won, Changmo, Park Jae Jung, MeloMance, Solji, and Mark Toub.
Source: daum
