Agency explains Lee Seung Gi and Lee Da In’s wedding PPL suspicion, “It was not a sponsorship”

The wedding of Lee Seung Gi and Lee Da In has unexpectedly been caught up in a controversy over sponsorship.

On April 12th, Lee Seung Gi’s agency HumanMade told iMBC Entertainment, “It was not a sponsorship. The video was produced to be used when Lee Seung Gi sang his wedding congratulatory song, and that scene was inserted to add a realistic vibe to the video before the main characters came out”.

Earlier, one media outlet claimed that the video Lee Seung Gi and Lee Da In showed at their wedding was a product placement (PPL) video sponsored by a jewelry brand.

The video was confirmed to have been filmed at the Grand InterContinental Seoul Parnas Hotel in Samseong-dong, Gangnam-gu, Seoul on April 7th. In fact, the jewelry was exposed for only 7 seconds during the singing performance, and as the agency explained, it was only an insert cut to create a realistic atmosphere. 

There are always rumors surrounding the weddings of star couples. However, the spread of indiscriminate speculations and unconfirmed facts should be prevented. 

Meanwhile, Lee Seung Gi and Lee Da In recently tied the knot after two years of dating. The two held a grand wedding and invited many top stars to celebrate their special day. The wedding ceremony was directed by actor Son Ji Chang. Yoo Jae Suk and Lee Soo Geun took turns hosting two parts of the event.

Lee Seung Gi is expected to focus on his singing career after the wedding. He will hold a concert in Seoul from the 4th to the 7th of May. After then, he will continue the tour with more shows in Tokyo, Osaka, Taipei, and Manila. Since this is his first Asia tour four years after his Asia fanmeeting tour in 2019, Lee Seung Gi is looking forward to making unforgettable memories with global fans.

Source: Daum