Vogue’s latest Hanbok pictorial is gaining positive reactions after backlash over the Blue House shoot.
On September 26th, Vogue Korea released a hanbok pictorial titled “Jung Hoyeon in Clothes of the Wind” through its official website.
This time, Vogue Korea’s hanbok pictorial with the breakout star of “Squid Game”, model and actress Jung Hoyeon, is a photoshoot that adheres to the essence of Korean traditional beauty.
The unique characteristics of hanbok are showcased through every shot without distortion, such as the elegant, natural colors and simple yet fine-lined designs.
Jung Hoyeon also wore mother-of-pearl earrings, and there were no high heels or handbags.
Even in the background, the geographical features of Korea such as rice fields, sea, and mountains are shown. The compatibility is just right and there is nothing that feels inappropriate.
Although it was released last month, it is visibly contradictory to the Blue House Hanbok pictorial in the September issue, which was removed from Vogue Korea’s homepage and social media platforms due to various controversies.
Korean netizens were impressed by the hanbok pictorial with Jung Hoyeon as they left comments such as, “It’s the best hanbok pictorial I’ve ever seen,” “Wow, it’s so cool”, “It’s absolutely pretty and respectful too”, “It’s the best hanbok pictorial ever. The editing is also pretty. The color suits my liking.”
Earlier, on August 24th, Vogue Korea released a hanbok pictorial taken at the Blue House with model Han Hye Jin on its official website.
Immediately after the release of the pictorial, it was revealed that the Blue House was arbitrarily used as the shooting set without a formal review, and that some of the hanbok pieces worn by model Han Hye Jin were made by famous Japanese designer Ryunosuke Okazaki.
After facing backlash, Vogue Korea took down all posts related to the pictorial on its official website and social media accounts. Model Han Hye Jin also turned off her Instagram comments as netizens flooded her account with criticism. She had to stop communicating online for a while until the controversy subsided.