K-Pop

A close-up that details in BLACKPINK’s “Shut Down” as proof this is not the group’s last MV 

It is a farewell to their past and a greeting of new and improved BLACKPINK.

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BLACKPINK released the “Shut Down” MV, marking their grand comeback. (Image: YouTube BLACKPINK) 

Fans took to the Internet major discussions of the the referred music videos in the videos, including “Boombayah”, “DDU-DU DDU-DU”, “Whistle”, “Playing With Fire” and “Kill This Love”. It seems that only music videos from their debut to 2019 were  mentioned in “Shut Down”.  The MVs from 2020 backwards 

such as “How You Like That”, “Lovesick Girls” and “Ice cream” were rarely mentioned in “Shut Down”.

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A recreated scene from the MV “Kill This Love” by BLACKPINK. (Image: YouTube BLACKPINK) 
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Another from the MV “Playing With Fire” was re-enacted in “Shut Down”. (Image: YouTube BLACKPINK)
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The scene that emulated the legendary driving scene in “Boombayah” MV. (Image: YouTube BLACKPINK)

Netizens concluded, through the listed details, “Shut Down” was an MV that bidded farewell to BLACKPINK of the old days. Instead, it is time for a new and different BLACKPINK. The name of this album expresses that point the best: “BORN PINK”, a reference to the birth of something new. Moreover, in one particular shoot, Rosé was seen pressing the “up” button, which fans inferred to be a next step in their career to a higher rank. From these points, BLACKPINK is believed to start a new era. 

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Fans spotted hidden clues in the MV “Shut Down”. (Image: YouTube BLACKPINK) 
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Names of their previous songs were incorporated and designed with thoughts in the MV. (Image: YouTube BLACKPINK) 

This comeback has made many great impressions. “Shut Down” was lauded for catchy tunes with brand new colors. The perfect combination of traditional and modern sounds enriched and diversified the texture of the mix. The group was reported to have agreed to choose this song as their title track. 

Lisa shared: “Everyone gathered around in the studio and listened to the demo. When the opening part started, all members were speechless and only stared at one another. We read through our eyes, ‘This is the title track’, we spoke all together”. 

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BLACKPINK returned to the music scene spectacularly. (Image: YouTube BLACKPINK) 
BLACKPINK
The melodies were catchy and the visuals were eye-popping. (Image: YouTube BLACKPINK) 
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BLACKPINK embodied a fiery choreography. (Image: YouTube BLACKPINK) 
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The group further solidifies their status. (Image: YG Entertainment) 

MV “Shut Down” also received many reactions from the audience. Most of the comments showed their satisfaction. Nonetheless there were also mixed opinions such as there was a “lack of something” or the rap lines were “top-notch”, but the overall song “did not reach a climax”. 

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Nonetheless, they still received backlashes for this comeback. (Image: YG Entertainment) 
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Overall, BLACKPINK is hoped to open up a new era in music. (Image: YG Entertainment) 

Currently, the MV “Shut Down” is taking the Korean music industry by storm. BLACKPINK is diligently promoting their new album. 

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