It is a farewell to their past and a greeting of new and improved BLACKPINK.
Fans took to the Internet major discussions of the the referred music videos in the videos, including “Boombayah”, “DDU-DU DDU-DU”, “Whistle”, “Playing With Fire” and “Kill This Love”. It seems that only music videos from their debut to 2019 were mentioned in “Shut Down”. The MVs from 2020 backwards
such as “How You Like That”, “Lovesick Girls” and “Ice cream” were rarely mentioned in “Shut Down”.
Netizens concluded, through the listed details, “Shut Down” was an MV that bidded farewell to BLACKPINK of the old days. Instead, it is time for a new and different BLACKPINK. The name of this album expresses that point the best: “BORN PINK”, a reference to the birth of something new. Moreover, in one particular shoot, Rosé was seen pressing the “up” button, which fans inferred to be a next step in their career to a higher rank. From these points, BLACKPINK is believed to start a new era.
This comeback has made many great impressions. “Shut Down” was lauded for catchy tunes with brand new colors. The perfect combination of traditional and modern sounds enriched and diversified the texture of the mix. The group was reported to have agreed to choose this song as their title track.
Lisa shared: “Everyone gathered around in the studio and listened to the demo. When the opening part started, all members were speechless and only stared at one another. We read through our eyes, ‘This is the title track’, we spoke all together”.
MV “Shut Down” also received many reactions from the audience. Most of the comments showed their satisfaction. Nonetheless there were also mixed opinions such as there was a “lack of something” or the rap lines were “top-notch”, but the overall song “did not reach a climax”.
Currently, the MV “Shut Down” is taking the Korean music industry by storm. BLACKPINK is diligently promoting their new album.