K-Pop

A closer look at BLACKPINK’s “Shut Down” MV: All the easter eggs from previous eras

Fans spotted references to previous MVs in BLACKPINK’s latest MV for “Shut Down”. 

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BLACKPINK released their second full album “BORN PINK” and MV for the title track “Shut Down”.(Image: YouTube BLACKPINK) 

At 1PM KST on September 16, BLACKPINK finally dropped their latest MV for the title track “Shut Down”, making a mark of its own through the assemblage of the old and the new. The MV is integrated with references to BLACKPINK’s previous songs such as “Boombayah”, “Crazy Over You”, “Playing With Fire”, “DDU-DU DDU-DU”, “Ice Cream”, “How You Like That”, “Pretty Savage”, “Pink Venom”, “Lalisa”, “Sour Candy”, “Gone”, “Solo”, “As If It’s Your Last”, “Whistle”, “Hope Not” and “Money”.

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BLACKPINK reminded viewers of their previously famous works. (Image: YouTube BLACKPINK)
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Each track held a special memory for fans and the group in their journey. (Image: YouTube BLACKPINK)

Fans once again heard their nostalgic catchphrase “BLACKPINK in your area” with the last time the phrase being included in a BLACKPINK’s song was in “How You Like That”. Lyrics of previous songs such as “Ice Cream” and “PINK VENOM” were also printed and glued on the walls. 

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Lyrics in “PINK VENOM” were printed on the wall. (Image: YouTube BLACKPINK) 
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Their past collaboration with Selena Gomez, “Ice Cream”, was also printed on paper and adhered to the wall. (Image: YouTube BLACKPINK) 

The members also re-enacted some iconic scenes from “Whistle”, “Kill This Love”, “DDU-DU DDU-DU”, “Playing With Fire” and “As If It’s Your Last” MVs. While incorporating the former releases, BLACKPINK presents a more refined and matured version of themselves, rather than a direct copy. The dramatic but alluring melodies of the violin complemented the elegance of “Shut Down”.

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Rosé was seen in another driving scene but had her seatbelt on this time. (Image: YouTube BLACKPINK)
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Several overlapping images from past works. (Image: YouTube BLACKPINK)
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The members recreated older shoots from previous MVs. (Image: YouTube BLACKPINK) 
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Familiar shots from “Shut Down” in comparison with those from “Kill This Love”, “Whistle” and “Play With Fire”. (Image: YouTube BLACKPINK) 
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Jisoo recreated the media-provoking scenes. (Image: YouTube BLACKPINK)
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BLACKPINK and YG Entertainment carefully incorporated their past works into this latest release. (Image: YouTube BLACKPINK) 
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The tall pink glass Jennie held in “Shut Down” took inspiration from their MV “Stay”. (Image: YouTube BLACKPINK) 

Currently, BLACKPINK is in the US to promote “BORN PINK” and ”Shut Down”. The group is scheduled to appear on Jimmy Kimmel on September 19, at 2:30 PM (PT). With the heat rising for the group’s comeback, BLACKPINK is on their way for another series of new achievements.

Source: Yan

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